Senior Manager, Category Commercialization & Channel Strategy

Keurig Dr Pepper•Frisco, TX

6d•$130,700 - $180,000•Onsite

About The Position

The Sr Manager of Category Commercialization & Channel Strategy is responsible for leading the commercialization of Keurig Dr Pepper (KDP) Warehouse Direct (WD) brands across juice, sauce, mixers, and Drink mix. Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial WD strategy that is coherent across channels. The Sr Manager will be the driving force between the Brand and National Retail Sales (NRS) Teams by identifying growth opportunities and leveraging key insights/trends that lead to actionable brand and retail plans. Additionally, the Sr Manager will be responsible for collaborating with key cross functional teams and stakeholders, tracking category performance, building category selling materials, owning product commercialization, supporting major industry/sales meetings and reporting out to senior leaders. We are looking for a team player who has the ability to drive influence throughout the organization, enjoys building relationships cross functionally, exudes strategic acumen, takes full ownership of assigned projects and identifies growth opportunities. The ideal candidate will bring 5 or more years of consumer packaged goods (CPG) experience and will have led commercial efforts and or retail driven activities in the development, implementation, and measurement of category plans across the commercial organization. Knowledge of the beverage and or snack industry specifically would be considered a plus. This role will be located in the KDP Frisco HQ office and will require up to 15% travel. This person will report to the Director – Category Commercialization & Channel Strategy of WD.

Requirements

Minimum 5 years’ experience Sales, Marketing, and/or Commercial leadership experience
Experience in consumer goods or retail products strongly preferred, and beverage/ snack industry knowledge is a plus
Bachelor’s degree from an accredited US or international university; MBA Preferred
Commercial strategy or Channel strategy development experience is preferred
Ability to partner across multiple levels and functions of an organization to drive improvement in business performance
Demonstrate problem solving skills and the ability to learn and adapt quickly
Self-motivated and driven with the ability to lead thinking and deliver results in a fast-paced and changing environment
Tolerance for ambiguity and ability to resolve complex issues with clear commercial-centered solutions
Excellent oral and written communication skills
Demonstrated track record of driving sustainable results and problem solving
Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations
Team player with a “can do” attitude

Nice To Haves

Knowledge of the beverage and or snack industry specifically would be considered a plus
MBA Preferred

Responsibilities

Support the Director Category Commercialization & Channel Strategy with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking and alignment of category activities
Collaborate with Brand, Supply Chain, Consumer/ Shopper Insights, Marketing, RGM and Category Management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories
Shepherd the commercialization efforts for new product innovation as well as retail account specific product or package innovation, ensuring retail readiness and launch excellence
Develop and execute channel priorities that define sales priorities, looks of Success and KPIs while driving organizational alignment
Represent the full category commercial perspective in all discussions/decisions across the enterprise
Build compelling, best in class insights-based category selling stories and operating plans that support annual commercial plans for the KDP selling organizations (NRS and RTM) inclusive of brand initiatives, innovation, category drivers, right assortment, and merchandising
Identify strategic opportunities by Channel and facilitate critical cross-functional linkages
Track in year performance and determine tactical changes or additions to the commercial programming to address AOP goals
Provide on-going leadership and support for company-wide and sales specific meetings i.e., WD Hot & Cold Webinar, NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, etc.