Channel Strategy Manager

Air Lift Company•Lansing, MI

About The Position

As the Channel Manager for Air Lift Company, you will own channel definition, customer alignment, pricing discipline, and partner programs that drive profitable growth. You are responsible for the channel strategy across distribution, retail, and consumer channels, including administration of the Unilateral Pricing Policy (UPP) and the programs that keep our partners aligned and growing. This role is for you if you thrive on building structured, profitable go-to-market channels.

Requirements

Bachelor's degree in business, marketing, economics, or a related field.
5+ years' progressive experience in channel management, category management, or merchandising.
Working knowledge of pricing policy administration (UPP/MAP).
Advanced Excel proficiency, including pivot tables, macros, and charts.
Solid knowledge of productivity tools including the Microsoft 365 Suite.
Must be fluent in English, additional language skills appreciated.

Nice To Haves

Experience in the automotive aftermarket is preferred.

Responsibilities

Own and execute the channel strategy, defining expectations and value proposition for each channel Air Lift serves.
Administer the Unilateral Pricing Policy (UPP) program, including monitoring, enforcement actions, and policy communication.
Conduct market and competitive pricing analysis to inform pricing strategy, promotional planning, and margin management.
Develop and manage channel programs, including promotions, co-op, incentives, and merchandising initiatives that drive sell-through.
Align customers to the appropriate channel structure, resolving conflicts and ensuring consistent policy application across accounts.
Manage point of purchase materials across channels, ensuring accurate, compelling product presentation in-store.
Partner with sales leadership to evaluate channel expansion opportunities.