Senior Manager, Cardiovascular / Repatha Omnichannel Orchestration

Amgen • Thousand Oaks, CA

17h • Hybrid

About The Position

Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. The Senior Manager, Omni Engagement Orchestration will help CV / Repatha move from channel-by-channel execution to an audience-first, signal-informed engagement model. This leader will partner with the Cardiovascular Specialist (CSS) Pod and PCP Pod to turn audience priorities, customer barriers, approved brand strategy, core and supplemental messaging, modular content, field needs, access considerations, engagement signals, and measurement into coordinated experiences across field, CRM, web, paid media, events, access, and support. The purpose of omni is to make every interaction easier, more helpful, and more relevant for healthcare professionals (HCPs), patients, caregivers, and practice teams. CV / Repatha Omni translates enterprise platforms, artificial intelligence (AI) capabilities, data partnerships, content systems, and customer insights into simple, useful, compliant experiences that help customers take the next best step. This role is not a channel traffic role. It is an audience, decisioning, and experience orchestration role for a commercially grounded builder who can connect brand strategy, customer signals, segmentation, next best action, next best content, suppression, field coordination, and learning loops into one coherent engagement model.

Requirements

• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• Collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability.

Nice To Haves

• Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities.
• Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation requirements.
• Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences Cloud, Agentforce, Einstein, LUMEN, decisioning engines, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, Rep Alerts, Concierge, or comparable CRM and decisioning platforms.
• Familiarity with GA4, Ostro, HCP identity resolution, NPI-level activation, programmatic HCP media, clinical/endemic publishers, point-of-care partners, access and support signals, claims data, lab data, Rx data, NBRx, payer signals, and paid media signals.
• Strong ability to connect business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a matrixed organization.
• Experience with journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation, test-and-learn design, optimization, performance readouts, and continuous improvement.
• Strong vendor management, agency leadership, cross-functional influence, facilitation, synthesis, and change-management skills.

Responsibilities

• Lead CV / Repatha audience-first engagement orchestration across HCP and DTC strategies, with focus on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement.
• Partner with the CSS Pod and PCP Pod to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints.
• Define orchestration briefs for priority segments that specify the active barrier, lead module, message role, route owner, Tier 1 action, qualifying signals, suppression logic, and KPI.
• Develop business requirements for segmentation, dynamic audiences, triggered journeys, next best action, next best content, customer engagement scoring, frequency management, reach strategy, field coordination, access/support routing, event follow-up, and journey analytics.
• Connect approved customer signals into practical business interpretation across CRM, web, field, Veeva, RTE, iCVA, paid media, events, access, support, claims, Rx, lab, HCP identity, primary research, and digital intent sources where available and appropriate.
• Partner with Analytics, Technology, GCCI, Field, Veeva, CRM, web, media, access, support, Medical, Legal, Regulatory, Compliance, Privacy, agency, and enterprise data teams to coordinate one customer engagement decisioning model.
• Build cross-functional learning loops with pods and partners so performance readouts, PMR learnings, dashboarding, E-L-L measurement, experimentation, and customer movement indicators improve future orchestration.
• Support vendor and agency leadership across approved CRM, media, data, point-of-care, access, support, publisher, event, and analytics partners where relevant to CV / Repatha audience strategy.
• Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed