Senior Manager, Campaign Strategy and Optimization, Everyday Banking and Personal Lending

BMO•Toronto, ON

20d•CA$86,000 - CA$160,000•Hybrid

About The Position

The Senior Manager of Campaign Strategy and Optimization is responsible for developing and executing a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability. This role ensures all messaging aligns with the bank’s brand, regulatory requirements, and customer experience objectives while leveraging advanced analytics and technology to optimize communication effectiveness.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred) or equivalent experience
10+ years in marketing or customer communications, with at least 5 years in a leadership role within financial services.
Proven track record in developing and executing targeted, data-driven communication strategies.
Strong leadership and stakeholder management.
Expertise in CRM systems, marketing automation platforms, and analytics tools.
Deep understanding of banking products, customer lifecycle, and regulatory environment.
Proficiency in digital marketing platforms, CRM systems, and analytics tools
Strategic thinking and vision.
Data-driven decision-making.
Customer-centric mindset.
Strong communication and influencing skills.
Ability to lead change and drive innovation.
Expertise in customer segmentation, data-driven marketing, and personalization strategies.
Strong leadership and stakeholder management skills.
Deep understanding of banking products, customer lifecycle, and regulatory environment.

Responsibilities

Define and lead the Everyday Banking and Personal Lending targeted communication strategy across all customer segments and lifecycle stages.
Drive personalization initiatives using data insights, predictive modeling, and AI-driven tools.
Ensures targeted customer communications are aligned with the Line of Business (LOB) management team and business priorities.
Drive Customer Optimization and customer centric approach to targeted customer communications to optimize profit, customer and frontline experience.
Utilize customer data and behavioral analytics to design tailored campaigns that meet business objectives.
Oversee segmentation frameworks and ensure relevance of messaging for diverse customer profiles.
Manage communications across channels (Branch, Direct Mail, Email, Mobile App, Web) and emerging channels.
Ensure omnichannel consistency and optimize channel mix for maximum engagement.
Manage Prioritization and optimization strategies within and across channels ensuring it aligns with the Next Best Offer strategy
Guarantee adherence to regulatory standards, privacy laws, and internal compliance policies.
Partner with Legal and Risk teams to mitigate communication-related risks.
Provides governance and subject matter expertise on data for the targeted customer communications
Leads a team that translates business requirements into targeted customer communication strategies ensuring business objectives are achieved while balancing both frontline and customer satisfaction and engagement.
Work closely with Marketing, Product, Technology, and Data Analytics teams to deliver integrated campaigns.
Influence senior stakeholders and align communication strategies with enterprise priorities.
Leads change management initiatives across the Data and Analytics team, advocating new analytical techniques and solutions to meet evolving business challenges.
Establish KPIs for engagement, conversion, and retention.
Monitor campaign performance and implement continuous improvement strategies.
Champion new advanced technologies such as AI, machine learning, and automation for personalization including adoption of such technologies.
Stay ahead of industry trends and integrate best practices into communication strategies.
Determines new analytical data, models and tools to deliver increased revenue and Net Promoter Score (NPS).
Lead and develop the analytics team by setting clear objectives, providing performance feedback, and fostering a motivated, high-performing culture
Manage a team of 3+ analytical and business professionals. Coach and develop your people, build trust, and have courageous conversations to hold team and individuals accountable for their responsibilities.