Senior Manager, Brand Social

Zocdoc • New York, NY

4d • $148,000 - $190,000 • Hybrid

About The Position

This role is central to shaping how patients and providers perceive and engage with Zocdoc. You’ll help ensure our brand reflects the humanity of healthcare and the value of Zocdoc through storytelling, creative, and community engagement that strengthen our reputation and drive affinity. Your work will make Zocdoc not just a platform people use, but a brand they love, believe in and want to be a part of.

Requirements

• 8–10 years of experience in organic brand social
• Proven track record developing and executing social strategies that drive brand growth
• Experience in community management
• Familiarity with reputation management and social listening
• Experience building scalable social frameworks and measuring performance; connecting efforts back to the business.

Responsibilities

• Lead Zocdoc’s organic social strategy (Instagram, TikTok, YouTube, and emerging channels), building awareness, affinity, and engagement among patients and providers.
• Develop and execute always-on social programming and campaigns, ensuring content is high-quality, on-brand, and optimized for each platform.
• Lead content ideation and oversee production.
• Manage internal and external creatives to deliver best-in-class social content.
• Contribute to broader brand initiatives, bringing social insight and creative input into the development of strategy and creative.
• Experiment with formats, trends and real-time moments that extend reach and cultural relevance.
• Lead community management, acting as the voice of Zocdoc on social platforms, participating in conversations, and building meaningful relationships with audiences and creators.
• Own performance tracking and analytics for organic social, translating insights into clear actions and continuous optimization.
• Build systems and workflows that enable efficient, high-quality creative production at scale.
• Drive cross-functional alignment. Partner with internal stakeholders to ensure integrated storytelling and maximize the impact of campaigns, launches, and brand moments across social channels.
• Define and drive Zocdoc’s creator strategy, ensuring strong brand alignment, and measurable impact.

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees