Senior Manager, Brand Marketing
About The Position
We are a dynamic, cross-functional marketing organization dedicated to driving integrated campaign strategy, performance analysis, and execution across brand, product, and priority initiatives. Serving as the connective tissue between strategy, media, creative, web, and regional teams, we ensure campaigns are cohesive, data-informed, and aligned to business outcomes. We partner closely with media agencies and internal teams to guide strategy, evaluate performance, and optimize outcomes, elevating campaign rigor and strategic thinking across the broader marketing organization. As a Senior Manager of Campaigns, you will lead the development of integrated campaign strategies across brand, product, and competitive initiatives, translating business objectives into clear campaign frameworks. You will own the campaign measurement strategy, analyzing performance across channels and funnel stages to assess impact and develop executive-ready performance reports. Serving as the primary strategic partner to media agencies, you will guide media strategy, channel mix, and investment decisions based on performance insights. Additionally, you will act as a central point of coordination across web, digital marketing, social media, regional marketing, creative, and operations teams to ensure cohesive execution, driving alignment and momentum to deliver high-quality campaigns.
Requirements
- 7 years of experience in integrated campaigns, marketing strategy, or performance marketing roles.
- Proven experience leading campaign strategy, integrated campaign orchestration, and measurement for large-scale, multi-channel campaigns.
- Strong analytical skills with the ability to translate data into clear insights, executive narratives, and data-informed optimization recommendations.
- Experience partnering with media agencies and internal digital marketing teams on media strategy partnership and performance evaluation.
- Demonstrated ability to lead cross-functional initiatives, manage stakeholders, and influence without direct authority in a complex, matrixed organization.
Nice To Haves
- Background in B2B, enterprise technology, or SaaS marketing supporting global or regional campaign execution.
- Familiarity with brand measurement, funnel metrics, and pipeline influence models.
- Expertise in messaging and positioning to ensure campaign strategies are scalable and globally relevant.
- Proven track record of brand stewardship, ensuring consistency and strategic alignment across all marketing touchpoints.
- Exceptional communication skills with the ability to present complex performance data and dashboards confidently to senior leadership.
Responsibilities
- Lead the development of integrated campaign strategies across brand, product, and competitive initiatives, translating business objectives into clear campaign frameworks.
- Own the campaign measurement strategy, analyzing performance across channels and funnel stages to assess impact and develop executive-ready performance reports.
- Serve as the primary strategic partner to media agencies, guiding media strategy, channel mix, and investment decisions based on performance insights.
- Act as a central point of coordination across web, digital marketing, social media, regional marketing, creative, and operations teams to ensure cohesive execution, driving alignment and momentum to deliver high-quality campaigns.
Benefits
- medical, dental and vision insurance
- a 401(k) plan with a Cisco matching contribution
- paid parental leave
- short and long-term disability coverage
- basic life insurance
- 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- paid year-end holiday shutdown
- 4 paid days off for personal wellness determined by Cisco
- 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees (non-exempt)
- flexible vacation time off program (exempt)
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
- annual bonuses
- performance-based incentive pay
- restricted stock units
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
