Senior Manager Brand Marketing

Guardian Life Insurance•New York, NY

2d•$103,450 - $169,960

About The Position

The Senior Manager Brand Marketing leads the development and execution of enterprise-wide brand campaigns and marquee brand moments that advance the company’s purpose, strategy, and reputation with both external and internal audiences. This role drives flagship, enterprise-defining efforts—including the Annual Report and other signature brand moments—ensuring they are conceived as integrated, multi-channel brand experiences rather than standalone communications. Reporting into the Head of Brand Strategy and Sponsorships, this leader serves as the connective tissue between enterprise strategy, thought leadership, and colleague experience—translating business priorities into cohesive narratives that build trust, relevance, and long-term brand equity. This person has professional presence and is comfortable regularly engaging with senior leaders and managing their expectations.

Requirements

8+ years of experience in brand marketing, enterprise marketing, or integrated marketing roles within large, matrixed organizations.
Proven experience leading marquee, enterprise-scale brand initiatives (e.g., Annual Reports, enterprise thought leadership platforms, major brand campaigns).
Demonstrated expertise in internal/employee branding and culture-driven storytelling.
Strong understanding of corporate brand, reputation, and multi-channel narrative orchestration.

Responsibilities

Drives the strategy, development, and execution of integrated, enterprise-level brand campaigns that reinforce the company’s purpose, values, and long-term growth priorities.
Partners across teams to develop the corporate brand messaging.
Owns marquee, enterprise-defining brand moments (e.g., Annual Report, enterprise thought leadership launches, signature corporate impact moments), ensuring they function as integrated brand platforms across the year.
Reimagine marquee efforts as multi-channel experiences—spanning digital, social, earned, internal, events, and executive engagement—rather than one-time deliverables.
Leads the employee/colleague brand strategy and value proposition, ensuring colleagues understand, believe in, and can authentically represent the brand.
Partner with HR, Internal Communications, DEI, and leadership teams to translate enterprise brand strategy into internal narratives, campaigns, and engagement moments.
Oversee internal activation of marquee brand efforts, ensuring colleagues are informed, inspired, and equipped to amplify key narratives.
Develop annual brand and campaign roadmaps that balance flagship moments with always-on storytelling.
Establish messaging frameworks that ensure marquee efforts cascade into sustained, always-on content.
Partner with thought leadership and research teams to translate insights into compelling narratives across campaigns.
Serve as a strategic partner to Communications, Marketing, HR, Corporate Impact, Investments, Finance.
Provide brand oversight and guidance to internal teams and agency partners responsible for executing enterprise campaigns and marquee efforts.
Define success metrics for enterprise brand campaigns and marquee moments, including brand health, engagement, reach, and narrative impact.
Use insights and performance data to continuously refine both flagship moments and always-on brand activity.
Responsible for sharing insights and learnings with leaders and executive teams.