Senior Manager, Brand & Growth Marketing

Aviso Wealth•Toronto, ON

7d•Hybrid

About The Position

Aviso is seeking a Senior Manager, Brand & Growth Marketing to join their Product Marketing team for Qtrade. This role reports to the Director, Product Marketing, Direct Investing and is responsible for increasing brand awareness and familiarity, accelerating direct-to-consumer acquisition growth, and optimizing performance across the entire funnel. The Senior Manager will drive planning and delivery against DTC targets, lead go-to-market (GTM) strategies and integrated campaigns, and be accountable for performance optimization in close collaboration with agency and cross-functional teams responsible for website, onboarding, and conversion experiences. This individual will set targets, oversee performance reporting, and ensure continuous optimization across campaigns and digital journeys. The role requires operating confidently at both strategic and executional levels, including shaping growth strategy, guiding agency partners, collaborating with product and experience teams, and communicating performance insights to senior stakeholders. The ideal candidate is passionate about being the "voice of the customer," can explain technical concepts in relatable language, and will leverage data to uncover insights within the high-growth DIY Investing market.

Requirements

7+ years of DTC marketing experience with strong depth in brand, growth marketing, and digital.
Proven success owning acquisition targets and managing paid media at scale.
Strong understanding of performance measurement, attribution, and optimization.
Experience working with product and agile/delivery teams to improve digital journeys and conversion.
Deep experience managing agencies and marketing budgets.
Effective communicator leveraging data to identify themes, building a narrative and secure buy-in.
Attention to detail to ensure operational excellence in a highly regulated environment.
Proficiency in marketing analytics and performance tools such as Google Analytics (GA4), Looker Studio, PowerBI, SEMRush etc.
Fluent communication skills in English are required.

Nice To Haves

Financial services, online brokerage experience is an asset.
Bilingual skills in French are an asset.

Responsibilities

Contribute to and help shape the brand strategy to drive awareness, familiarity, and consideration across priority audiences.
Act as a brand steward, ensuring consistency and quality across all channels, partners, and digital touchpoints.
Partner with internal stakeholders to bring the brand to life in a differentiated, credible, and customer-centric way.
Monitor brand health, competitive dynamics, and consumer insights to inform strategy.
Lead integrated acquisition campaigns across paid digital, partnerships, and owned channels to drive new funded clients.
Translate business goals into clear media, creative, and channel strategies.
Partner with agency and internal partners to set targets, define KPIs, and continuously optimize performance.
Build strong, insights-driven briefs that connect customer needs, creative ideas, and media execution.
Oversee performance optimization across the acquisition funnel, including demand generation, conversion, and cost efficiency.
Partner with experience team members and delivery squads to optimize performance and execute tests across the public website, landing pages, and onboarding journeys.
Establish and lead a measurable experimentation roadmap (A/B testing, messaging, creative, funnel optimization).
Develop and provide regular performance reporting and insights to the Director, informing broader stakeholder updates, translating data into insights and recommendations.
Act as the primary marketing day-to-day contact for media and creative agencies as it relates to campaign execution.
Own planning, forecasting, post-mortem reviews, and optimization discussions with partners.
Oversee campaign pacing, performance optimization, and reporting; make data-driven decisions to ensure strategies are effective and support annual acquisition and growth targets as well as budget parameters.