Senior Manager, Brand Content & Storytelling
About The Position
Lyft is seeking a strategic content leader to elevate its storytelling across all mediums and platforms. This role involves orchestrating multi-channel narratives through video, design, data visualization, and various content formats. A key aspect of this role includes supporting the social presence of Lyft's senior executives, translating brand narratives into compelling thought leadership. The position will lead the content excellence program, developing strategies to ensure Lyft's stories stand out. This is an in-person role based in San Francisco, requiring daily collaboration on strategic communications and alignment with cross-functional partners. The role offers significant leadership development potential, with opportunities to own strategy, coordinate execution, and manage cross-functional relationships. Success in this role may lead to scaling and leading a formal content team. The role involves working closely with writers, videographers, designers, the analytics team, social and marketing teams, product marketing, executive communications, and brand leadership. This is an opportunity to reshape content strategy from tactical execution to strategic storytelling that drives business impact.
Requirements
- 7-10 years of content strategy and editorial experience, with demonstrated success across multiple content formats.
- Proven ability to think beyond the blog - experience with video, multimedia, and emerging content formats.
- Experience with social media content creation for an executive or individual, particularly on LinkedIn and X.
- Strong program management skills with ability to coordinate multiple stakeholders and creative resources.
- Data-driven mindset with experience using analytics to inform content strategy.
- Excellence in storytelling with ability to identify and develop compelling narratives.
- Experience managing content operations and editorial workflows at scale.
- Demonstrated ability to thrive in fast-paced, collaborative environments requiring real-time stakeholder management and strategic agility.
Responsibilities
- Lead Multi-Medium Storytelling: Coordinate content strategy across blog, video production, design, data visualization, and short- and long-form narratives to create cohesive brand stories. Shape narrative strategy in real-time as business priorities evolve across major initiatives like planning, product launches, and executive visibility.
- Own Content Strategy & Distribution: Develop and execute owned channel strategies that maximize reach and engagement across all Lyft platforms.
- Drive Content Innovation: Push beyond traditional formats to explore new ways of telling Lyft's story - from interactive data experiences to documentary-style video series.
- Executive Social Media Content Creation: As approximately 25% of this role, support the social media presence of Lyft's senior executives, including the CEO, with LinkedIn and X as flagship platforms. Monitor for trends, ideate and develop content, including filming and editing short-form videos, among other ideas.
- Manage Cross-Functional Collaboration: Partner with social, executive communications, growth marketing, internal comms, and product marketing to ensure content supports broader business objectives. Serve as embedded strategic partner in Lyft's communications team, enabling rapid iteration and real-time decision-making with stakeholders.
- Measure & Optimize Performance: Work with analytics partners to establish KPIs and continuously improve content effectiveness (SEO/AEO, engagement, conversion) and drive impact against communications, marketing, and company objectives.
- Coordinate Creative Resources: Manage relationships with videographers, designers, writers, and other content creators to deliver high-quality outputs on deadline. Champion editorial decisions and coordinate complex creative workflows that require in-person presence and constant stakeholder alignment.
- Build Content Operations: Establish workflows, editorial calendars, and governance processes that enable scalable content production.
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan to help save for your future
- Discretionary paid time off for salaried team members
- 15 days paid time off for hourly team members
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
