Senior Manager/Associate Director, Product Marketing

PubMatic • New York, NY

3d • Hybrid

About The Position

We’re hiring a Senior Manager/Associate Director of Product Marketing to join our Buy-side team. This role will be a strategic partner to product and sales, with broad ownership and influence. You’ll partner closely with Product and Sales to translate new features, launches, and market insights into compelling narratives and repeatable go-to-market motions that win in the market.
This is a high-visibility role for someone who thrives in fast-moving environments. You’ll balance inbound work (bringing customer, market, and competitive intelligence back to product) with outbound execution (positioning, launch, enablement) to ensure our innovations land with impact.

Requirements

• Ad tech fluency: Experience on the buy-side (DSP, agency, client-direct) with a solid grasp of how programmatic demand works.
• Scrappy execution: Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources.
• Launch leadership: Comfort running small to mid-size launches with autonomy, from positioning and messaging through enablement and content.
• Sales-led GTM expertise: Familiarity with sales-driven motions and how to enable cross-sell and upsell in complex accounts.
• PLG (Product-Led Growth) curiosity: Interest in shaping product-led GTM approaches, from in-platform messaging to client enablement.
• Communication skills: Ability to distill complexity into simple, compelling stories, both in writing and in front of clients.

Responsibilities

• Launch Excellence: Build and execute repeatable launch processes for all size releases (buy-side feature rollouts, segment-specific plays, or packaging smaller capabilities into larger launches).
• Sales Confidence: Enable sales teams to confidently position new features — not just what they are, but why they matter and how they expand client value.
• Market Expansion: Partner with sales teams to create programs that grow share of wallet in current accounts and open new client segments.
• Product + Market Fit: Bring customer and market intelligence to product, shaping roadmap priorities and informing product-led enablement in collaboration with UX and design.
• Demand Acceleration: Work with marketing to identify and execute content strategies that fuel adoption and new opportunity generation.

Benefits

• paid leave programs
• paid holidays
• healthcare, dental and vision insurance
• disability and life insurance
• commuter benefits
• physical and financial wellness programs
• unlimited DTO in the US (that we actually require you to use!)
• reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed