Senior Manager / Associate Director, Peer-to-Peer and Congress Marketing
About The Position
The Peer-to-Peer and Congress Marketing Lead will drive the strategy and execution of HCP engagement initiatives, including peer-to-peer (P2P) programs and congress presence, in support of the U.S. launch of varegacestat. This role is responsible for delivering high-impact educational programs, leveraging third-party engagements to generate actionable insights, and leading integrated congress strategies to build company and brand awareness. Reporting to the U.S. Brand Lead, this position requires a strategic marketer with strong scientific acumen, deep understanding of HCP engagement, and the ability to operate effectively in a fast-paced biotech launch environment.
Requirements
- Bachelor’s degree required; advanced degree (e.g., PharmD, MBA) preferred.
- A minimum of 5+ years of experience in pharmaceutical, biotech, or healthcare marketing, or equivalent; oncology experience preferred.
- Oncology launch experience required.
- Proven track record in speaker bureau management, peer-to-peer program and advisory board execution, and congress planning.
- Strong understanding of MLR/PRC processes, claims substantiation, and OPDP regulations.
- Demonstrated ability to thrive in a fast-paced biotech environment.
- Ability to travel ≥30%, including occasional weekends.
- Deep understanding of HCP engagement strategies, including live, virtual, and hybrid formats.
- Strong analytical and problem-solving skills, with the ability to leverage market research and performance data to inform decisions and optimize impact.
- Strong project management and operational execution skills; able to manage multiple workstreams and launch-critical deadlines in a fast-paced environment.
- Excellent communication, storytelling, and presentation skills—able to simplify complex clinical information for varied audiences.
- Experience managing agencies/vendors, budgets, and complex project plans with strong operational rigor and attention to detail.
Responsibilities
- Lead the development and execution of the P2P strategy aligned to brand objectives and launch priorities.
- Design and manage speaker bureau programs, including content development, speaker training, performance tracking, and partnership with the sales team to ensure execution excellence.
- Identify and execute P2P education opportunities (e.g., product theaters, satellite programs) to expand reach and enhance impact through innovative formats.
- Own end-to-end execution of advisory boards, including objective setting, logistics, content development, stakeholder alignment, and synthesis of actionable insights.
- Implement and manage third-party programs and external engagements to systematically gather HCP insights and inform brand strategy.
- Develop HCP-facing derivative materials to support in-office and local program delivery.
- Own end-to-end congress strategy for key national and regional meetings.
- Lead the development of corporate booth strategy, design, and content for major medical congresses, ensuring alignment with corporate and brand objectives.
- Develop field-facing congress tools and materials to support sales-led regional and local conferences.
- Establish and cultivate strategic partnerships with key national societies, identifying opportunities to enhance presence and drive brand awareness.
- Drive integrated pre-, during-, and post-congress engagement strategies to maximize reach, insight generation, and return on investment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
