Senior Manager, App Strategy & Operations
About The Position
Fanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. As part of this mission, our Fan Ecosystem team plays a critical role in driving customer engagement and lifetime value across the Fanatics ecosystem. We are seeking a Senior Manager, App Strategy & Operations to own the commercial strategy for the Shop & Ticketing propositions within the Fanatics app. This is a high-impact role for a data-driven operator who knows how to grow a retail business inside a digital product, turning customer insights into initiatives that drive demand, repeat purchase, and long-term engagement. The ideal candidate has deep experience in digital commerce, a sharp analytical instinct, and a track record of shipping ideas from strategy to execution in fast-moving, cross-functional environments.
Requirements
- Bachelor’s degree preferred
- 7+ years of experience in commercial strategy, product marketing, or digital product management within consumer-facing businesses.
- Hands-on experience with digital retail or app-based commerce (DTC, marketplace, specialty retail, or similar) is required.
- Strong analytical skills with experience owning business performance reporting and translating data into strategic recommendations.
- Proven ability to drive cross-functional initiatives in matrixed organizations, influencing without direct authority across Product, Marketing, and Analytics.
- Excellent communicator: able to distill complex analysis into clear, compelling narratives for both executive and working-team audiences.
- Comfortable operating with ambiguity and managing multiple priorities in a fast-paced environment.
- Based in or able to commute to the Fanatics NYC office a minimum of three days per week.
Responsibilities
- Own the commercial strategy for Shop and Ticketing within the Fanatics app, defining how the shopping experience drives app acquisition, engagement, and repeat purchase behavior.
- Build and maintain a rigorous baseline view of business performance, partnering with Analytics and Finance to stand up dashboards, weekly reporting, and the KPIs that matter most across transactional and customer metrics.
- Define and track customer cohort performance, including first-time buyer conversion, repeat purchase rate, and basket size, to identify where in the funnel to invest.
- Identify growth opportunities through data: analyze customer behavior, purchase patterns, and funnel performance to surface insights that inform campaigns, features, and merchandising decisions.
- Lead development and execution of commercial initiatives, from seasonal campaigns to new feature builds, partnering closely with Product, Marketing, and Design to bring them to life.
- Partner with Product and Research to assess the competitive landscape, identify friction in the current shopping experience, and build a prioritized roadmap of tests and optimizations.
- Partner with Loyalty (FanCash/Fanatics ONE) to ensure Shop and Ticketing mechanics reinforce broader ecosystem engagement and reward behavior.
- Influence product roadmap decisions with a clear, evidence-based POV on customer and business impact.
Benefits
- full-time employment
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
