Senior Manager Americas Field and Demand Marketing

A10 Networks•San Jose, CA

43d•Hybrid

About The Position

A10 is looking for an exceptional candidate to lead the Americas Field and Demand Marketing function to drive pipeline growth and accelerate revenue in the Enterprise and Service Provider segments. This strategic and hands-on marketing leader will be responsible for developing and executing integrated field marketing programs that align closely with regional sales priorities. The ideal candidate combines strategic thinking with strong operational discipline, thrives in a data-driven environment, and has a proven track record of generating measurable business impact through modern marketing initiatives. The Senior Manager reports into the Vice President of Global Marketing. About A10 Networks A10 Networks (NYSE: ATEN) enables secure and reliable application delivery for businesses and service providers around the world. Our mission is to empower organizations to run their applications faster, smarter, and more securely-across hybrid cloud environments. We are at the intersection of networking, security, and AI-driven innovation, helping our customers connect and protect what matters most. Founded in 2004, A10 Networks is based in San Jose, Calif. and serves over 7,000 customers globally spanning global large enterprises and communications, cloud and web service providers.

Requirements

8-10 years of experience in field marketing, demand generation, or integrated marketing roles within the technology or networking industry
Proven ability to generate and accelerate pipeline in Enterprise and/or Service Provider markets
Deep understanding of modern B2B marketing strategies including digital, ABM, events, and partner co-marketing
Strong analytical skills and experience using data to measure and improve marketing performance.
Demonstrated success collaborating with sales and channel teams to achieve joint objectives
Experience managing direct reports and fostering a high-performing, collaborative team environment.
Excellent communication, project management, and stakeholder engagement skills
Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)

Responsibilities

Pipeline Growth: Build and execute integrated marketing plans that drive awareness, demand, and pipeline creation across Enterprise and Service Provider accounts in North and Latin America
Campaign Leadership: Develop and localize global campaigns and create region-specific programs spanning digital, events, ABM, and partner marketing to deliver measurable results
Sales Alignment: Partner closely with regional sales leaders to ensure marketing programs directly support sales objectives, territory priorities, and account-specific needs
Data-Driven Decision Making: Monitor and analyze campaign performance metrics, pipeline influence, and ROI to continually optimize marketing investments and demonstrate business impact
Team Leadership: Manage and mentor a small, high-performing team to deliver regional execution excellence and foster a culture of collaboration and accountability
Event & Digital Strategy: Lead execution of key regional events, webinars, and digital campaigns that engage target audiences and accelerate conversion through the funnel
Cross-Functional Collaboration: Work closely with global marketing, product marketing, and channel teams to ensure consistent messaging, seamless execution, and operational alignment
Budget Management: Own and optimize regional marketing budgets, ensuring efficient spending, and clear linkage to pipeline performance and outcomes. Develop and execute demand generation programs including SEO, SEM, Content syndications, social media programs, email marketing, 3rd party programs, webinars and events
Works closely with direct and channel sales teams to understand customers, partners, markets and competitive conditions
Monitors, reviews and reports on marketing activities and results against key performance metrics; adjusts marketing mix based on performance to maximize ROI

Benefits

Opportunity to shape A10's growth in a dynamic and evolving market
A collaborative and inclusive company culture that values innovation, results, and teamwork
Competitive compensation, performance-based incentives, and comprehensive benefits

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