Field Demand Generation Marketing Manager
About The Position
Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands. Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong. Role Overview As the Demand Generation Marketing Manager, Field at Gradial, you’ll drive pipeline growth by turning event engagement into measurable revenue. You’ll own the full lifecycle of field campaigns — from strategy and content creation to automation, follow-up, and reporting. Partnering with the Field & Events Manager, you’ll connect in-person engagement to digital conversion through scalable frameworks, landing pages, HubSpot workflows, and LinkedIn campaigns. You’ll write copy, build programs, and manage the systems that turn event leads into qualified pipeline. If you love linking live experiences to growth and building repeatable programs that scale, this role is for you.
Requirements
- 3+ years in field marketing, demand generation, or marketing automation for B2B SaaS
- Proven success driving measurable pipeline through multi-channel campaigns
- Hands-on expertise with HubSpot Marketing Hub — automation, workflows, and reporting
- Strong copywriting skills across email, LinkedIn, and sales sequences
- Experience with LinkedIn campaigns and social amplification
- Familiarity with Lusha and LinkedIn Sales Navigator for lead sourcing
- Analytical and collaborative, with strong alignment to Sales and Events
- Comfortable with travel and a fast-paced, high-growth startup environment
Responsibilities
- Own end-to-end field campaign execution — strategy, planning, buildout, and measurement
- Develop scalable campaign frameworks that drive consistent results across events and regions
- Partner with the Field & Events Manager to convert event engagement into qualified pipeline
- Write and produce campaign content, including email copy, sales sequences, and social messaging
- Collaborate with Sales to design automated pre- and post-event sequences that accelerate conversion
- Track and report performance in HubSpot, optimizing for engagement, follow-up velocity, and ROI
- Test and iterate on messaging, cadence, and creative to improve conversion rates
- Travel as needed to support key activations and industry events
Benefits
- medical, dental & vision insurance
- 401K retirement plan
- paid time off
- paid sick leave
- other employee wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
