Marketing Demand Generation Manager

ITW • Middletown, DE

8d

About The Position

ITW Food Equipment Group LLC designs and manufactures commercial food equipment for food service and retail customers through its subsidiaries. The company’s products include ware washing equipment; cooking equipment, including ovens, ranges, and broilers; refrigeration equipment, including refrigerators, freezers, and prep tables; food processing equipment, including slicers, mixers, and scales; and kitchen exhaust, ventilation, and pollution control systems. ITW FEG has the largest service network in this industry to support our global customers, with highly specialized technicians and best-in-class supply chain procedures. The company was incorporated in 2001 and is based in Troy, Ohio. ITW Food Equipment Group LLC is an Illinois Tool Works Inc. subsidiary. SUMMARY The Demand Generation Manager is responsible for leading strategic marketing initiatives that drive lead generation, customer acquisition, and revenue growth. This role involves designing and executing integrated campaigns, managing performance metrics, and optimizing marketing processes to improve ROI. The manager collaborates closely with sales, product, and customer service teams to ensure alignment across the customer journey and to deliver cohesive, data-driven marketing efforts. They oversee the use of marketing automation and CRM platforms, analyze campaign performance, and present insights to stakeholders. The manager also conducts market research, monitors industry trends, and maintains relationships with external partners to expand reach and influence. Additionally, they manage budgets and forecasts, support team development, and foster a culture of continuous improvement to meet both customer and organizational objectives.

Requirements

• BS Degree in Marketing, or related field with at least 5-7 years of demand generation experience.

Responsibilities

• STRATEGIC MINDSET: Anticipates market trends, customer behaviors, and competitive dynamics to shape long-term demand generation strategies. Aligns campaign planning with business objectives, leveraging insights to position the brand effectively and drive sustainable growth.
• DECISION QUALITY: Makes sound, data-informed decisions that optimize campaign performance and resource allocation. Evaluates multiple inputs—such as lead quality, conversion metrics, and channel effectiveness—to guide strategic adjustments and maximize ROI.
• ACTION ORIENTED: Moves quickly to launch and iterate on campaigns, embracing a test-and-learn mindset. Identifies opportunities for improvement, implements solutions with urgency, and ensures marketing efforts remain agile and responsive to business needs.
• DRIVES RESULTS: Consistently delivers measurable outcomes by setting clear goals, tracking KPIs, and holding teams accountable. Focuses on increasing lead volume, improving conversion rates, and driving revenue through targeted demand generation efforts.
• COLLABORATES: Builds strong partnerships across sales, product, and customer service teams to ensure alignment and shared ownership of campaign success. Encourages cross-functional input and fosters a culture of transparency and teamwork.
• COMMUNICATES EFFECTIVELY: Clearly conveys campaign strategies, performance insights, and recommendations to stakeholders at all levels. Tailors messaging to diverse audiences and ensures alignment through consistent, compelling communication.
• SAFETY: Promotes a culture of accountability and compliance in all marketing operations. Ensures data privacy, ethical marketing practices, and adherence to brand standards while fostering a safe and inclusive work environment.
• MANAGES COMPLEXITY: Navigates multiple channels, technologies, and data sources to deliver integrated marketing solutions. Balances competing priorities and adapts strategies to meet evolving customer expectations and business demands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level