Demand Generation Marketing Manager

Blackbaud•Charleston, SC

6d•Remote

About The Position

Blackbaud is looking for a strategic and results-oriented Principal Growth Marketer to lead our growth marketing efforts for the fund accounting market. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You’ll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue wile also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.

Requirements

8+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.
Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

Responsibilities

Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channels.
Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.
Cross-Functional Collaboration: Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.