Senior Manager, AI Search & Discovery (GEO/AEO)

Insurify•Cambridge, MA

4d•$120,000 - $150,000•Hybrid

About The Position

Insurify is seeking a Senior Manager, AI Search & Discovery (GEO) to lead and scale the GEO/AEO program. This role focuses on enhancing how Insurify and its sub-brands are discovered, described, cited, and recommended across AI-powered search, generative answer engines, and emerging organic discovery surfaces. The position operates at the intersection of Product SEO, content strategy, digital PR, brand reputation, analytics, and public data. The Senior Manager will report to the Director of Product SEO and manage the daily operations for AI search visibility, including prompt monitoring, reporting, source-gap analysis, execution planning, and cross-functional coordination with teams such as content, PR, brand, legal, product, data, and reviews. A key aspect of this role is translating ambiguous AI search signals into actionable recommendations, linking visibility improvements to business outcomes, and reinforcing Insurify's reputation as a trusted insurance comparison platform. This is a hybrid role requiring presence in the Cambridge, MA office on Tuesdays, Wednesdays, and Thursdays.

Requirements

6+ years of experience in SEO, organic growth, content strategy, digital PR, brand visibility, reputation management, or a related growth discipline.
Strong understanding of how search engines and AI-driven answer systems discover, interpret, synthesize, and cite information across owned and third-party sources.
Experience building and managing cross-functional roadmaps that connect strategy to measurable business outcomes, with the ability to prioritize trade-offs across content, technical SEO, PR, data, reviews, and reputation initiatives.
Strong analytical skills and comfort using data to identify trends, diagnose performance gaps, uncover opportunities, and communicate recommendations.
Excellent stakeholder management skills, with experience working across SEO, content, PR, brand, legal, product, engineering, analytics, and leadership teams to move ambiguous initiatives forward.
Strong written and verbal communication skills, with the ability to turn complex search, AI visibility, and brand reputation findings into clear reporting, executive-ready narratives, and actionable recommendations.
High judgment around brand positioning, trust signals, claims, citations, and third-party source quality, especially in categories where accuracy and credibility matter.
Experience using content, data, digital PR, or thought leadership assets to build authority, earn citations, improve share of voice, and strengthen brand trust.
Ability to operate with urgency in ambiguous, fast-changing environments, proactively identifying underperformance, creating remediation plans, and driving work from discovery through execution and measurement.

Nice To Haves

Experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Looker, Peec.ai, Profound, or similar SEO / AI visibility platforms.
Experience in insurance, fintech, marketplaces, affiliate, lead generation, comparison shopping, or another highly competitive SEO category.

Responsibilities

Increase AI search visibility for Insurify by improving how often Insurify is surfaced, cited, and recommended across LLMs, AI-powered search, generative answer engines, and emerging organic discovery surfaces.
Improve the quality and accuracy of brand perception in AI answers by strengthening how AI systems describe Insurify, including key attributes such as trust, savings, quote accuracy, carrier breadth, comparison quality, customer experience, and differentiation from lead-generation sites.
Own the AI Search & Brand Visibility roadmap by translating Product SEO priorities into a clear strategy, execution roadmap, and measurement plan for improving visibility and brand perception across owned, earned, and third-party surfaces.
Identify and prioritize the highest-impact levers to improve AI visibility and brand perception, including owned-site messaging, public data, PR, product marketing, partner messaging, social/community surfaces, reviews, reputation signals, and third-party source corrections.
Strengthen brand consensus across the web by analyzing sources that shape AI system understanding of Insurify, and collaborating with PR, brand, legal, content, product, data, and other stakeholders to correct inaccuracies, close source gaps, and reinforce Insurify as a trusted insurance comparison platform.
Drive cross-functional execution by leading projects from discovery through execution and measurement across Product SEO and partner teams, proactively managing ambiguity, trade-offs, stakeholder alignment, and follow-through.
Lead AI and agent-readiness across owned surfaces by partnering with product and engineering to make Insurify’s web app, mobile experiences, comparison tools, structured data, and potential MCP/API integrations easier for AI assistants and agents to understand, navigate, cite, and safely use.