(CAN) Senior Manager, Ad Partnership Management / Account Manager

Walmart•Mississauga, ON

11d•Onsite

About The Position

Walmart Connect is seeking an experienced Senior, Account Manager to build successful client-advertiser relationships by understanding the client’s business, managing expectations, and ensuring campaign strategies and tactics deliver on client needs. The role requires extensive client/relationship management background with a strong understanding of omni-channel marketing solutions. The candidate will lead, coach, and influence direct reports, bridging Walmart Connect’s ad tactics to deliver comprehensive media strategies. A strong foundational knowledge of digital media and understanding of cross-functional interdependencies are essential for creating and implementing strategies. This position is responsible for a key retail category within a growing team of Account Managers, promoting continuous improvement and cross-functional collaboration. The role demands excellent communication, problem-solving skills, and a deep understanding of advertiser and shopper needs to deliver exceptional customer experiences. It also involves developing strategies to optimize sales operations, improve productivity, enhance revenue generation, and collaborating with product management and development teams to deploy advertising solutions. Additionally, the role includes creating and managing business intelligence dashboards for insights and decision-making, monitoring campaign performance, creating reports, and providing actionable recommendations to improve revenue performance.

Requirements

College or University diploma in Marketing or equivalent
5+ years experience in Customer Success or Account Management in related industries
5 + years experience managing clients and relationships
Project Management experience
Track record in leading, training and developing a high performing team
Broad knowledge of all media channels with digital focus
Familiarity with campaign evaluation metrics and media buying
Excellent written and verbal communication skills with the ability to effectively lead meetings and presentations
Working knowledge of analytics tools
Age – 16 or older

Responsibilities

Partner with Ad Operations, Ad Sales, and Creative Ops team ensuring high quality of campaign execution working within team service level agreements and making sure process is being followed.
Manage a team of account managers responsible for managing advertiser campaign strategies, campaign execution, and investments.
Coach and mentor Account Managers on performance goals and ongoing career growth and development.
Partner with Director of Client Services for ongoing training and learning development for the account management team ranging from industry knowledge to soft skills.
Lead the daily functional management, evaluation, and conflict resolution of issues for your account management team.
Manage advertiser campaigns and revenues for a select key retail category.
Build strategic campaign recommendations based on deep understanding of brands business goals and marketing objectives.
Manage sales pipeline with Client Partner by entering all campaigns and campaign details throughout the sales process into CRM system accurately and timely through to ensuring billing occurs.
Use analytics to build and present campaign reports and share actionable insights and recommendations to support advertiser’s strategy to drive incremental revenue.
Attend client calls, as needed to provide leadership coverage.
Build successful client-advertiser relationship through an understanding of the client’s business, expectation management and ensuring campaign strategies and tactics deliver on the clients’ needs.
Bridge Walmart Connect’s portfolio of ad tactics to deliver a comprehensive media strategy to the clients.
Develop strategies to optimize sales operations, improve productivity, and enhance revenue generation.
Collaborate with product management, development teams, and other cross-functional teams to deploy advertising solutions and ensure effective campaign execution.
Create and manage business intelligence dashboards to provide insights and guide decision-making.