Senior Manager, Ad Operations & Yield

Babylist

3d • $143,963 - $192,062 • Remote

About The Position

Babylist Media sells onsite and offsite advertising to brands serving growing families. The Senior Manager, Ad Operations & Yield owns the supply side of the advertising business, including the Koddi ad stack, onsite inventory structure and delivery, monetization, and offsite campaign distribution. This is a newly created role that brings together work previously split across several people and reports to the Director of Revenue Operations.

The role leads offsite media support and the outsourced onsite ad operations partner while remaining hands-on with the ad server. It sets the strategy and execution roadmap for ad technology, inventory, yield, incident response, and the transition from flat-fee sponsorships toward CPM-based selling and, over time, self-serve buying. The position combines strategy, vendor management, people leadership, and direct campaign configuration and troubleshooting.

Requirements

• Sell-side experience at a publisher or retailer that owns and monetizes its inventory.
• Recent hands-on ad server administration experience, including line items, targeting, priorities, and delivery rules.
• Understanding of ad server logic and tradeoffs, including priority tiers, competing demand, pacing, frequency, and fill, with the ability to explain campaign under-delivery.
• Experience owning yield metrics such as eCPM, fill, sell-through, and utilization and translating them into inventory and pricing decisions.
• Experience building inventory frameworks, including capacity planning, allocation and prioritization rules, and controls to prevent overselling.
• Experience leading people and partners, setting priorities and standards, and continuing to perform hands-on campaign configuration.
• Working knowledge of DSPs, SSPs, programmatic advertising, identity, and measurement.
• Ability to explain technical tradeoffs to Sales, Product, and Finance in plain language and help reach a decision.
• Comfort moving between strategy, vendor management, and troubleshooting, and defining processes for parts of the stack that remain manual.
• Uses AI in daily work to move faster and improve output, and stays curious about emerging developments.

Nice To Haves

• Retail media experience, especially with a retail media platform such as Koddi.
• Experience moving a direct-sold, flat-fee business toward CPM or programmatic selling.
• Familiarity with paid social distribution sold as a media product, including Meta, TikTok, Pinterest, and YouTube.

Responsibilities

• Assess the current stack during the first 90 days and deliver an ad-tech, inventory, and yield roadmap.
• Own Koddi configuration, serving logic, and delivery health across onsite placements, including Registry, Feed, and Shop.
• Set inventory capacity, allocation, and prioritization rules, and partner with Revenue Systems so Boostr and Koddi enforce them.
• Increase eCPM, fill, and utilization from existing inventory.
• Establish the outsourced onsite ad operations partner, including SLAs, QA standards, and escalation paths.
• Lead offsite distribution strategy across Meta, TikTok, YouTube, Pinterest, and Babylist Connect.
• Build incident response processes to detect delivery issues before they result in make-goods.
• Own the roadmap from flat-fee sponsorships toward CPM-based selling and, over time, self-serve buying.
• Lead offsite media support and the outsourced onsite ad operations partner while configuring campaigns hands-on as needed.

Benefits

• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and PTO.
• Winter Wonder Week, a company-wide paid week off at the end of the year.
• Remote work stipend to set up an office.
• Perks supporting physical, mental, and emotional health, parenting, childcare, and financial planning.
• Competitive pay and meaningful opportunities for career advancement.
• Career progression and performance-based advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed