Senior Manager, Activation, Communication & Social- Orthopedics

Johnson & Johnson•West Chester, IN

4d•Hybrid

About The Position

This role is for a Senior Manager, Activation, Communications, and Social for Joint Reconstruction within Johnson & Johnson's Orthopaedics division. The position is responsible for transforming marketing strategies into integrated, customer-centered activation plans to drive awareness, engagement, adoption, and business growth. The role acts as a liaison between Product Marketing, Marketing Services, Corporate Communications, Commercial teams, and agency partners to ensure consistent customer experiences across various channels including communications, social media, digital platforms, product launches, and marketing campaigns. The individual will lead omnichannel activation strategies, internal and external communications planning, social and digital engagement initiatives, and campaign execution governance for the Joint Reconstruction portfolio.

Requirements

Bachelor's degree required. Degree in Marketing, Communications, Digital Marketing, Business Administration, or related field preferred.
10–12+ years of progressive experience in marketing, communications, digital marketing, campaign activation, or related commercial functions.
Demonstrated success leading integrated marketing campaigns and omnichannel activation strategies.
Experience partnering with communications teams, digital marketing organizations, and external agencies.
Experience working in complex, matrixed organizations with multiple stakeholders.
Strong strategic thinking and business acumen.
Exceptional communication and storytelling skills.
Ability to influence senior leaders and cross-functional stakeholders.
Proven ability to lead multiple priorities simultaneously.
Strong project management and organizational skills.
Data-driven mindset with experience using performance metrics to inform decisions.
Integrated marketing strategy and campaign activation.
Internal and external communications planning.
Social media and digital marketing strategy.
Content deployment and customer engagement.
Agency management and vendor oversight.
Marketing analytics and performance measurement.

Nice To Haves

MBA or advanced degree preferred.
Healthcare, medical device, pharmaceutical, or life sciences experience strongly preferred.

Responsibilities

Lead the development and execution of integrated activation plans for product launches, growth initiatives, and strategic campaigns.
Translate marketing strategies into actionable communication and engagement programs across multiple channels.
Ensure campaigns are effectively activated across customer, sales, professional education, and commercial touchpoints.
Drive consistency in customer experience, messaging, and brand expression across all activation efforts.
Develop and lead internal and external communications strategies aligned to business and marketing priorities.
Partner with Corporate Communications, Product Marketing, and Marketing Services teams to create coordinated communication plans.
Support leadership communications, launch communications, and customer-facing messaging.
Own Joint Reconstruction social and digital activation strategy in partnership with Product Marketing and the Corporate Communications team.
Develop channel strategies and content deployment plans across platforms such as LinkedIn, websites, digital campaigns, and other approved professional channels.
Partner with communications, digital teams, and agencies to drive audience engagement and content performance.
Establish KPIs and success metrics for communications, digital, social, and activation initiatives.
Analyze campaign performance and customer engagement outcomes to drive continuous improvement.
Utilize insights and data to optimize resource allocation and future investments.

Benefits

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year