Senior Manager Acquisition Marketing

DAT•Seattle, WA

5d•$162,000 - $206,000

About The Position

DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, see www.DAT.com/company. The Senior Manager, Acquisition Marketing manages DAT's channel pool: paid media, lifecycle and email, affiliate, influencer and advocacy, and social. The role is accountable for craft quality and consistent channel execution across every segment. This person owns the working relationship with DAT’s paid media agency, and manages paid, affiliate, and lifecycle work in-house as needed. This is a people-management role and a hands-on channel leadership role at the same time.

Requirements

8+ years in acquisition or performance marketing, including 3+ years managing people and agency relationships.
Deep hands-on paid media background across search and paid social, with demonstrated CPL and CAC discipline.
Experience managing a paid media agency relationship, including scope, spend fees, and performance accountability.
Working knowledge of lifecycle and email marketing platforms; SFMC familiarity a plus.
Working knowledge of affiliate marketing; B2B affiliate marketing familiarity a plus.
Comfort with attribution limitations and the discipline to report against ceilings rather than vanity metrics.
Track record of building and coaching a multi-channel team.
Bachelor's degree or equivalent practical experience

Nice To Haves

SFMC familiarity a plus.
B2B affiliate marketing familiarity a plus.

Responsibilities

Manage the marketing channel pool across paid, lifecycle and email, affiliate, influencer and advocacy, and social, and hold the team accountable for craft quality.
Own the paid agency relationship, including scope, spend pacing, and performance reporting against segment CPL ceilings.
Direct paid acquisition across Google Ads, Microsoft Ads, Meta, LinkedIn, and 6sense, scaling channels that perform within ceilings and disqualifying those that do not.
Coordinate lifecycle and email execution on SFMC, including supporting in-house ownership.
Coordinate and guide the affiliate marketing channel at DAT, including supporting in-house ownership.
Set channel-level standards, briefs, and QA so segment requests are executed consistently.
Partner with the Lead Marketing Analyst on measurement, test design, and honest channel verdicts.
Coach and develop the specialists in the pool, and own hiring for the additional 2027 channel seats.
Manage channel budgets and vendor invoices in partnership with Finance and Marketing Operations.