Senior Manager, Account-Based Experience - United States

cyberu

5d•$130,800 - $209,300•Remote

About The Position

We are seeking a strategic, revenue-driven Senior Manager of Account-Based Experience to lead, mentor, and develop our ABX team. Reporting directly to the Senior Director of Demand Generation within the Revenue Marketing team, you will evolve our tactics into a holistic account-based experience framework. You will use data-driven orchestration to power both net-new customer acquisition and existing customer expansion and retention. You’ll partner tightly with cross-functional stakeholders to build highly personalized buyer journeys that drive pipeline velocity, revenue growth, and maximize customer lifetime value.

Requirements

5+ years of B2B revenue marketing experience, with a heavy emphasis on ABM/ABX, demand generation, or growth marketing.
1-2+ years of direct people management experience.
A strong shift in thinking from "marketing to accounts" to "orchestrating unified experiences" across the entire lifecycle (acquisition, retention, and expansion).
Hands-on, proficient experience using intent/orchestration, data enrichment/automation, and communication/engagement tools.
Strong understanding of CRM systems and marketing automation tools.
Exceptional written and verbal communication skills.
Adept at managing and developing cross-functional relationships in a team-oriented environment.
Proven ability to lead, manage, and inspire a team with a winners’ mentality to consistently achieve shared targets.
Strong ability to interpret data, measure success, and make data-driven decisions.

Responsibilities

Design, execute, and optimize multi-channel, full-funnel ABX campaigns across tier-1 (1:1), tier-2 (1:few), and tier-3 (1:many) accounts.
Balance campaigns to simultaneously penetrate net-new target logos and drive cross-sell/upsell pipeline within existing customer accounts.
Align closely with MOPS, Field Marketing, Sales, and BD leaders to gain buy-in from leaders, ensure seamless marketing orchestration, and direct timely sales follow-up.
Collaborate with sales and product marketing teams to identify key accounts, decision-makers, and critical influencers.
Partner with content and field marketing teams to identify or develop tailored messaging, bespoke digital experiences, and high-impact assets for key buying committees.
Build a scorecard to measure and report on performance while managing budgets and ensuring ROI.
Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve.
Manage, guide, and upskill a team of ABX specialists, fostering a culture of continuous learning, data literacy, modern outbound strategy, and program execution. Stay updated on industry trends and best practices to incorporate into our programs and share with teammates.
Build and maintain scalable ABX playbooks, workflows, and templates to standardize processes and streamline across the team.
Oversee the internal ABX resource allocation and align day-to-day team execution with broader Revenue Marketing goals.
Utilize signals, intent data, predictive modeling, and sales insights to define, segment, and maintain our Ideal Customer Profile (ICP) and target account lists.
Employ tech to build automated data enrichment pipelines, identify key personas, and scale deeply hyper-personalized outreach.
Collaborate with Mops on configuring and troubleshooting our ABX tech stack (e.g., 6sense, Salesforce, specialized gifting platforms) to power orchestration and tracking.
Define clear ABX KPIs and regularly report on Account metrics: target account engagement, buyer’s stage movement, pipeline influence, deal velocity, and ROI to the Senior Director of Demand Gen.
Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for optimization.