Senior Living Sales Director

Sunrise Senior Living•Reston, VA

3d•$30 - $40

About The Position

At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day. As Director of Sales (DOS), you lead the marketing and sales strategy for your community—driving occupancy, revenue, and long-term growth. You will help brighten the future for everyone at Sunrise and beyond. We make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.

Requirements

Proven sales and marketing success
Strong negotiation and relationship-building skills
CRM and Microsoft Office proficiency
Independent, goal-driven mindset
Flexibility for evenings and weekends

Responsibilities

Analyze local market trends and create dynamic Sales & Marketing Plans
Build and manage referral networks to generate consistent leads
Advance prospects from inquiry through commitment using CRM tools
Conduct weekly strategy meetings with the Executive Director
Submit regular sales performance reports
Meet or exceed occupancy and revenue targets
Leverage pricing, services, and inventory strategies to maximize top-line performance
Conduct competitive analysis and adjust strategy accordingly
Deliver professional presentations to referral partners
Secure and maintain required credentialing with healthcare facilities
Strengthen community partnerships to grow census
Coordinate resident assessments and paperwork completion
Ensure regulatory compliance and smooth transitions
Manage sales budget and expense controls
Train and coach community teams on sales accountability