Senior Living Counselor

Acacia Creek • Union City, CA

7d • $80,000 - $90,000 • Onsite

About The Position

Acacia Creek, a premier Continuing Care Retirement Community (CCRC), seeks a dynamic Sales Counselor to drive occupancy across our entrance-fee independent living community and generate move-ins for Assisted Living and Memory Care. This role is key to ensuring the success of our community by guiding prospective residents and their families through the decision-making process and achieving and maintaining stabilized occupancy while also contributing to additional move-ins for Assisted Living and Memory Care. This position is ideal for a motivated, relationship-driven professional with senior living sales experience, a consultative approach, and a passion for helping seniors find the right living solution.

Requirements

• Minimum of 3+ years of sales experience, preferably in senior living, real estate, or high-touch relationship sales.
• Proven ability to achieve and exceed sales targets, particularly in entrance fee communities or high-investment decisions.
• Strong interpersonal skills with the ability to build trust and rapport with seniors and their families.
• Excellent communication, presentation, and negotiation skills.
• Highly organized, results-oriented, and capable of managing multiple prospects simultaneously.
• Proficiency in CRM systems (e.g., Salesforce, Enquire, Sherpa) and Microsoft Office Suite.
• Availability to work some evenings and weekends for tours and events.
• Any combination of education and experience that would provide the necessary knowledge and abilities listed.

Responsibilities

• Secure a minimum of two entrance fee deposits and two move-ins per month for Acacia Creek’s Independent Living community.
• Support occupancy growth in Assisted Living and Memory Care areas by working closely with the care team to place the right residents in the right level of care.
• Develop and maintain a strong pipeline of prospective residents to ensure consistent move-ins.
• Proactively follow up with leads, overcoming objections and helping prospects navigate the financial and lifestyle benefits of a CCRC.
• Handle all inbound inquiries and qualify prospects based on readiness, financial eligibility, and lifestyle preferences.
• Conduct in-person and virtual tours, home visits, and presentations tailored to the unique needs of each prospect.
• Clearly communicate Acacia Creek’s entrance fee model, including financial benefits, refundable contract options, and long-term security.
• Educate prospective residents and families on Assisted Living and Memory Care options, ensuring a smooth transition between levels of care if needed.
• Utilize CRM to track leads, document interactions, and maintain an organized sales pipeline.
• Partner with marketing to execute lead generation campaigns, including direct mail, digital advertising, and community outreach.
• Develop relationships with local referral sources such as real estate agents, financial advisors, physicians, and community organizations.
• Attend networking events, senior fairs, and professional luncheons to increase visibility and generate referrals.
• Host with the marketing and sales team informational events, open houses, and education sessions to engage potential residents.
• Collaborate with the Move-In Coordinator and community teams to ensure a seamless transition for new residents.
• Assist with financial approvals, paperwork completion, and move-in logistics.
• Provide ongoing support to new residents and families to ensure a positive move-in experience.
• Obtain and demonstrate knowledge of Successful Aging philosophies through Masterpiece Living education, including the core values of Integrity, Dedication, Respect, Compassion, Teamwork and Quality.
• Support and participate in the Successful Aging Culture (i.e., assist in new initiatives, encourage residents and act as their “coach”).
• Be familiar with and fluent in the language and details of Successful Aging/Masterpiece Living.

Benefits

• Excellent health, wage replacement, and other benefits for you and your family's well-being
• A generous contribution to a 401K plan whether or not you participate, and an additional contribution from the company when you participate in the plan
• Investment in your growth through tuition reimbursement - $1,500 per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed