Senior Living Counselor - Cumberland Crossings - FT, Day

EverTrue•Dickinson Township, PA

10d•$57,000 - $91,000•Onsite

About The Position

The Senior Living Counselor is responsible for sales related activities and implementation of the sales efforts outlined in the community’s marketing plan specifically related to Independent Living and may include licensed areas. This role works to fulfill the sales and marketing objectives of the Life Plan Community (LPC) and works to create an environment that is consistent with the EverTrue brand. The counselor meets, interviews, tours, and markets to potential residents and/or their support networks, and acts as a resource to the Home Office Marketing and Sales staff for integrated communications and pricing strategies. Additionally, the role actively networks to obtain lead referrals through various sources, represents the LPC to the public and referral sources, and develops and maintains relationships with community contacts. This position may supervise other staff, including delegating authority, directing, counseling, coaching, and evaluating staff to provide exceptional product and service. The counselor works with the Director of Revenue Enhancement(s) to plan, schedule, implement, and evaluate events, tracks appropriate information in the database, and implements, maintains, and promotes the Future Residency program. They are responsible for learning and staying current about the competitive market, coordinating new resident move-ins with Move-In Resource staff, and coordinating financial options counseling with the Foundation/Planned Giving team. The role also collaborates with Home Office Marketing and Sales staff and the community Executive Director to develop a marketing plan and budget, tracks available inventory, and participates in training to further develop marketing skills.

Requirements

Bachelor’s degree with emphasis in business/marketing and/or commensurate experience in marketing/sales
Excellent speaking, writing, and sales skills
Self-motivation to work independently and as a team member
Advanced knowledge of computers and the Internet.
Demonstrated skills and ability to effectively present information to management and public groups
Ability to deal effectively with staff, residents, customers, visitors, and the general public
Ability to implement and interpret programs, goals objectives, policies, and procedures.
Ability to work flexible hours including weekend and evening hours.

Nice To Haves

Experience in Senior Living or other sales role with demonstrated success is preferable

Responsibilities

Works to fulfill the sales and marketing objectives of the Life Plan Community (LPC) and works to create an environment that is consistent with the EverTrue brand.
Meets, interviews, tours, and markets to potential residents and/or their support networks.
Acts as a resource to the Home Office Marketing and Sales staff for integrated communications and pricing strategies.
Actively networks to obtain lead referrals through a variety of sources such as trust officers, attorneys, local churches, senior groups, etc.
Represents the LPC to the public and all potential referral sources; develops and maintains relationships with community contacts and resources.
May supervise other staff including delegating authority, directing, counseling, coaching and evaluating staff to provide exceptional product and service.
Works with the Director of Revenue Enhancement(s) to plan, schedule, implement, and evaluate events on a regular basis to promote the LPC.
Tracks appropriate information in the database throughout the sales process and generates corresponding reports.
Implements, maintains, and promotes the Future Residency program.
Learns and stays current about the competitive market.
Works with the Move-In Resource staff to coordinate new resident move-ins.
Works with the Foundation/Planned Giving team to coordinate financial options counseling to prospective and future residents and their support networks.
Works with the Home Office Marketing and Sales staff and the community Executive Director to develop a marketing plan and budget; Tracks available inventory.
Participates in EverTrue and external training that would further develop skills related to marketing.