Senior Living Business Development Manager
About The Position
Hilltop Community Resources is seeking a Senior Living Business Development Manager to lead market development and sales strategy for its Senior Living Communities. The role oversees customer relationship management, pipeline management, referral development, and consistent sales practices, and partners with Admissions and program leadership to support a timely, transparent, and resident-centered process from inquiry through move-in while respecting each role’s accountability. The manager develops and executes quarterly marketing plans, builds referral-partner relationships, tracks outcomes, analyzes community-specific trends, and recommends and implements marketing adjustments. In collaboration with admissions teams, the role supports tours—including occasional evenings and weekends—presentations, open houses, lunch-and-learns, and other outreach. The manager works with Hilltop’s Marketing Department and senior leadership to advance sales and marketing practices, communicates the organization’s senior living pricing, amenities, and services to prospective residents and families, and manages related time, priorities, and projects. Hilltop is a Western Colorado nonprofit serving people across ages and stages of life. The organization describes its mission as creating connection and building a community where everyone belongs, and emphasizes relationship, integrity, courage, inclusivity, growth, and fun. The role is full-time, Monday through Friday, 8 a.m. to 5 p.m., with occasional evenings and weekends. The starting wage range is $29.35–$30.82 per hour. Applicants must complete the listed background checks and health clearances before joining the team.
Requirements
- Seven years of sales, development, marketing, event, or community-relations experience, preferably in senior living, healthcare, or real estate; a bachelor’s degree may count toward years of experience, or an equivalent combination of education and experience.
- Valid Colorado driver’s license.
Nice To Haves
- De-Escalation Training.
- Hilltop’s Transportation Certification.
Responsibilities
- Lead Hilltop’s senior-living market-development and sales strategy, from community outreach through qualified prospect handoff.
- Establish and monitor consistent customer relationship management, pipeline-management, referral-development, and sales practices across the Senior Living Communities.
- Partner with Admissions and program leadership to support timely, transparent, and resident-centered progression from inquiry through move-in while respecting each role’s decision-making authority and accountability.
- Develop and execute quarterly marketing plans, including regular community events and participation in local events, expos, and networking opportunities.
- Build and maintain relationships with referral partners.
- Track performance outcomes identified by communities, analyze community-specific trends, and recommend and implement marketing adjustments.
- Collaborate with program admissions teams on tours, including occasional evenings and weekends, presentations, open houses, lunch-and-learns, and related activities.
- Collaborate with Hilltop’s Marketing Department and support from senior leadership to drive the sales and marketing philosophy.
- Maintain a thorough understanding of senior living offerings, including pricing, amenities, and services, and communicate this information effectively to potential residents and families.
- Manage time, priorities, and sales and marketing projects in collaboration with senior leadership and senior living community teams.
Benefits
- Competitive pay and benefits.
- Professional and personal development opportunities for all employees.
- Supportive and inclusive work environment.
- Meaningful work that makes a positive impact in the community and lives of others.
- Full-time schedule Monday through Friday, 8 a.m. to 5 p.m., with occasional evenings and weekends; part-time and full-time schedules are also described as available generally.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
