Senior Lifecycle Marketing Specialist III

Columbia Sportswear Company • Portland, OR

1d • Hybrid

About The Position

The Senior Lifecycle Marketing Specialist III is a senior lifecycle orchestration expert responsible for architecting, executing, and optimizing sophisticated, multi‑channel automated journeys across email, SMS, push, and onsite/app personalization. You will translate business goals, data signals, and customer behaviors into enterprise‑grade journey strategies that drive measurable revenue and long‑term customer value. This role requires deep technical proficiency in journey logic, real‑time decisioning, data‑driven segmentation, and cross‑system integrations. You will partner closely with CRM leadership, analytics, engineering, and platform partners to build scalable solutions that support both always‑on lifecycle programs and major brand/loyalty initiatives. As a senior individual contributor, you will independently lead complex workstreams, influence strategy through insights, and serve as the subject‑matter expert for cross‑channel automation best practices.

Requirements

• 5–7 years in lifecycle marketing, CRM automation, or cross‑channel orchestration in a retail/eCommerce environment.
• Demonstrated mastery of building complex, multi‑step, multi‑channel automated journeys that incorporate behavioral triggers, predictive scoring, and dynamic content.
• Advanced understanding of: Decisioning logic and branching Multi‑signal architecture (behavioral, transactional, predictive) 1:1 personalization Frequency, prioritization, and cross‑channel coordination
• Proven ability to partner directly with analytics and engineering to define data requirements, troubleshoot issues, and optimize data flows.
• Expertise with enterprise‑level CRM platforms (e.g., Zeta, Bluecore, Attentive).
• Strong communication skills and the ability to lead technical and strategic conversations with multiple levels of stakeholders.

Responsibilities

• Architect, build, and optimize complex, multi‑channel automated journeys, integrating email, SMS, push, onsite prompts, and app‑based triggers to deliver seamless customer experiences across the lifecycle.
• Develop advanced personalization and decisioning logic using real‑time behavioral, predictive, and transactional data to drive highly relevant, individualized customer interactions.
• Own the cross‑channel orchestration roadmap, defining requirements, sequencing dependencies, and partnering with CRM leadership to prioritize high‑impact initiatives.
• Lead technical requirements gathering, collaborating with analytics, engineering, and platform partners to ensure data availability, accurate signal routing, and system-level integrity.
• Design and manage a rigorous testing agenda, including multi‑cell experiments, journey‑level testing, and channel interplay testing across email/SMS/push.
• Ensure quality and performance reliability, overseeing QA for logic mapping, trigger accuracy, personalization fields, cross‑channel timing, and system integrations.
• Analyze performance at both journey and channel levels and synthesize insights into strategic recommendations that improve revenue, retention, and customer LTV.
• Partner with Brand, Creative, Loyalty, and eComm teams to ensure automated programs dynamically support major campaigns, product stories, and customer milestones.
• Guide offshore production partners, defining reusable modules, templates, and workflow efficiencies that accelerate quality execution at scale.
• Mentor junior CRM teammates, elevating team knowledge in lifecycle strategy, logic building, QA standards, and cross‑channel thinking.

Benefits

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed