Senior Lifecycle Marketing Associate

Remitly•Seattle, WA

4d•Hybrid

About The Position

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders. About the Role: As a Senior Lifecycle Marketing Associate, you will report to the Senior Lifecycle Marketing Manager and play a key role in managing and executing high-volume communications requests and new strategies from briefing through to delivery. You will be an executional expert across our core CRM channels — email, push notifications, in-app messages, WhatsApp, and SMS — with a focus on delivering localized, personalized communications at scale. The Lifecycle team's job is to fully understand the end-to-end customer journey in order to encourage our customers to become more engaged with Remitly and share the experience with others. We embrace a collaborative, hybrid model, with 3 days a week spent connecting and creating in our downtown Seattle office.

Requirements

3+ years of experience in lifecycle, CRM, or retention marketing
Hands-on experience with CRM/customer engagement platforms; Braze experience strongly preferred.
Strong working knowledge of CRM channels including email, push notifications, in-app messages, WhatsApp, and SMS
Experience with personalization and localization logic across multiple markets
Familiarity with AI tools and systems, both to enhance your own productivity and to drive LCM excellence through smarter, more efficient campaign execution
Excellent project management skills with the ability to manage a high volume of simultaneous requests with the right prioritization
Basic HTML knowledge for building, editing and ensuring quality and personalization

Responsibilities

Own the end-to-end management of stakeholder communication tickets, from intake and prioritization through to execution and delivery, keeping stakeholders informed and updated throughout the process
Execute localized tests across CRM channels, ensuring communications are relevant and resonant for customers in different markets
Build, QA and deploy multi-channel campaigns across email, push notifications, in-app messages, WhatsApp, and SMS, primarily using Braze
Collaborate closely with internal stakeholders across the business to understand their needs and translate them into effective, on-brand communications
Monitor and report on campaign performance, sharing insights and learnings with the broader team
Leverage AI tools and systems to support day-to-day execution, improve the quality and efficiency of communications, and contribute to LCM excellence across the team
Identify opportunities to improve the ticket management and execution process to increase efficiency and quality at scale