Senior Lead Digital Product Manager – Growth and Primacy

Wells Fargo & Company•Charlotte, NC

9h•$159,000 - $305,000•Hybrid

About The Position

Wells Fargo is seeking a Senior Lead Digital Product Manager – Growth and Primacy to drive execution of a centralized, data-driven growth capability across the digital customer lifecycle within Consumer Banking Deposits and Payments. The Growth and Primacy team is accountable for establishing a systematic, data-driven growth engine—leveraging experimentation, journey optimization, and performance measurement to strengthen customer engagement and drive primary financial relationships. This team is focused on ensuring we don’t just build features—we build experiences that perform. Success in this role means: Every experiment generates insight Every journey gets measurably better Every decision is grounded in data And every improvement strengthens customer engagement and long-term value This role will lead the design, execution, and optimization of experimentation (A/B testing), lifecycle journey improvements, and performance measurement, working across product, design, analytics, and technology to deliver measurable business outcomes. You will play a critical role in building a system where customer experiences are continuously measured, optimized, and improved—from shopping and account opening through onboarding, servicing, and engagement. Learn more about the career areas and lines of business at wellsfargojobs.com.

Requirements

7+ years of digital product management or leadership experience, or equivalent experience demonstrated through one or a combination of the following: work experience, training, military experience, education
Demonstrated experience running or contributing to experimentation programs (A/B testing)
Proven ability to use data and analytics to drive product decisions and measurable outcomes
Experience leading cross-functional initiatives in a matrixed organization

Nice To Haves

Experience in a digital-first bank, fintech, or high-scale consumer platform
Strong understanding of funnel optimization and lifecycle management frameworks
Familiarity with experimentation platforms, analytics tools, and performance measurement practices
Ability to synthesize data into clear insights and influence decision-making
Experience working in regulated environments

Responsibilities

Lead the design and execution of A/B and multivariate tests across the end-to-end customer lifecycle
Partner with cross-functional teams to identify, prioritize, and implement high-impact optimization opportunities
Drive continuous improvement across shopping, account opening, onboarding, servicing, and payment engagement journeys
Ensure test results are clearly documented, socialized, and translated into scaled product improvements
Analyze customer journeys to identify friction points, drop-offs, and opportunities for improvement
Partner across product, XD, marketing, and servicing teams to deliver more cohesive, end-to-end customer experiences
Move initiatives beyond siloed improvements to holistic lifecycle optimization
Define and track KPIs across the customer lifecycle, including conversion, activation, engagement, and retention
Partner with analytics teams to build dashboards, reporting, and insights frameworks
Translate data into actionable recommendations that influence product priorities and roadmap decisions
Own portions of the Growth and Primacy roadmap, ensuring timely and high-quality delivery of initiatives
Collaborate with technology and delivery teams to execute against testing and optimization plans
Balance customer experience improvements with business goals, technical constraints, and risk considerations
Influence stakeholders across product, engineering, XD, analytics, marketing, and risk to align on priorities and execution
Serve as a key connector across teams to ensure alignment on growth objectives and customer experience outcomes
Drive clarity, accountability, and progress in a highly matrixed environment
Ensure experimentation and product changes comply with risk, legal, and regulatory requirements
Partner with Risk and Compliance teams to enable safe and scalable testing practices