Senior Insights & Foresights Analyst

Philip Morris International U.S.•Tampa, FL

9d•$88,000 - $110,000•Hybrid

About The Position

Philip Morris International (PMI) is undergoing a significant transformation to build a smoke-free future. This role supports business and commercial success for PMI’s smoke-free product portfolio, specifically for the IQOS and ZYN brands. The Senior Analyst - Insights & Foresight will collaborate across the commercial organization, advancing a consumer-centric approach. The position involves planning, executing, and analyzing custom market research studies for legal age nicotine users, connecting research outputs to business needs, and generating actionable insights to inform consumer-centric strategy. This role offers exposure to innovative, forward-thinking work within a dynamic team environment, fostering a collaborative atmosphere where ideas are valued and development is supported.

Requirements

Bachelors Degree in Business, Sociology, Psychology, Marketing or Research
Minimum 3+ years of experience in consumer insights within CPG or consumer research agency
Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
Proficient in extracting insights from both quantitative and qualitative data, connecting the dots across multiple data sources, and making informed business recommendations.
Exceptional written and verbal communication skills, with experience presenting to diverse audiences. You are articulate, engaging, and capable of bringing your stories to life with clear and actionable recommendations.
Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
Experienced in managing research vendors to deliver high-quality work on time and within budget.
Advanced proficiency in Microsoft Office applications.
Energized by trying new things and demonstrating agility in ways of working.
Ability to work collaboratively in a team environment and adapt to changing business needs.
Willingness to travel as required
Must be eligible to work in the US now or in the future without sponsorship for employment, legally authorized to work in the US

Responsibilities

Synthesize consumer, cultural, and competitive data into clear, structured deliverables (e.g., insights, opportunity areas, briefs) that directly inform portfolio strategy, brand positioning, and innovation priorities.
Support the execution of qualitative research (e.g., ethnographies, co-creation, exploratory studies), ensuring outputs are well-organized, insight-rich, and aligned to business needs.
Implement and uphold standardized evaluation frameworks across concept, creative, and product testing (incl. IHUT), ensuring quality, comparability, and reliability of results across initiatives.
Analyze tracking studies, performance dashboards, and benchmarking data to identify clear, actionable insights that inform brand, creative, and innovation decisions.
Develop clear, insight-led materials (e.g., reports, presentations, briefs) that connect findings to business implications, enabling decision-making across marketing and cross-functional teams.