Senior Guest Experience Designer

Alaska Airlines • WA-SeaTac, WA

7h • Onsite

About The Position

The Senior Experience Designer is a subject matter expert in product and guest experience design at Alaska Airlines and Hawaiian Airlines, connecting customer experience strategy with digital experience execution across complex guest journeys. This individual contributor uses considerable judgment to make design decisions within assigned journeys and areas of expertise, recommending solutions to guest, business, operational, and technology challenges.

With minimal direction from leadership, the role owns discovery, journey design, validation, and design delivery. The designer guides partners toward intuitive, accessible, and measurable experiences across digital products, offline touchpoints, customer service operations, and the broader brand journey. The role works across native iOS, native Android, desktop and mobile web, and collaborates with Product, Engineering, Analytics, operations, and business partners to deliver consistent, high-quality experiences.

Requirements

• At least 4 years of experience in product design across native mobile and web products, or a related discipline.
• Bachelor’s degree focused in industrial design, marketing, business, or a related field, or an additional two years of relevant training or experience in lieu of the degree.
• A record of independently leading complex digital experience design, resolving ambiguity with data, demonstrating strong interaction and visual craft, and connecting design decisions to user needs and business priorities.
• Experience with agentic design and AI workflows, demonstrated through specification engineers or agents built from, a skill or context file used by others, or an example of an initially incorrect generated result and what was changed.
• Strong research and business judgment, including the ability to use testing and user feedback to make persuasive recommendations for the best design possible under technology or schedule constraints.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice To Haves

• At least 2 years delivering design work as working code or engineering-built specifications.
• Experience in travel, e-commerce, loyalty, payments, or another user experience spanning physical and digital spaces and multiple brands.
• Experience reviewing implementation contributions, deeper ability in a second platform, or working with mixed SwiftUI/UIKit, Compose/Views, or web-component environments.
• Experience with digital extensions such as notifications, boarding passes, wallets, widgets, Live Activities, kiosks, or other self-service interfaces.
• Experience using Claude Code or an equivalent LLM coding environment, including reusable agent workflows, design-system contributions, or experiment instrumentation developed with appropriate partners.
• Experience designing e-commerce, travel, or other high-scale consumer experiences.
• Experience using behavioral, operational, or product-performance data to improve guest journeys.
• Communication and storytelling skills, including experience influencing business decisions, scope, or project goals.

Responsibilities

• Serve as a subject matter expert in product and guest experience design for an assigned journey, experience area, or related touchpoints, connecting customer experience strategy with digital and operational execution.
• Identify unmet needs, friction points, and opportunities, and translate findings into clear experience requirements and concepts.
• Frame discovery and experience strategy across the Guest Travel Journey using quantitative and qualitative research, product evidence, operational insight, and business priorities.
• Influence investment decisions with Product and Engineering by framing experience opportunities.
• Partner with Product, Engineering, Analytics, and business teams to shape priorities, resolve tradeoffs, and ensure the intended experience is delivered.
• Analyze guest insights, research, operational feedback, and quantitative product data to define success measures and recommend ways to address experience gaps and business challenges.
• Design high-quality, consistent journeys across native iOS, native Android, desktop web, and mobile web, preserving platform conventions and maintaining clear content, brand expression, accessibility, and continuity between touchpoints.
• Ensure experiences meet accessibility, trust, brand, and design-system expectations.
• Apply systems thinking to identify cross-journey dependencies and systemic gaps where digital interfaces interact with human operations or physical environments, and coordinate solutions beyond the assigned area.
• Guide and influence Product, Engineering, Analytics, operational, and business partners through storytelling, visual communication, and workshop facilitation to build alignment, resolve tradeoffs, and deliver a unified experience vision.
• Coach other designers through feedback and shared practices.

Benefits

• Free standby travel privileges on Alaska Airlines, Hawaiian Airlines, and Horizon Air.
• Comprehensive well-being programs, including medical, dental, and vision benefits.
• Generous 401(k) match program.
• Annual bonus plans.
• Generous holiday and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior