Senior GTM Technology Administrator

Justworks•New York, NY

9h•$98,000 - $122,000•Hybrid

About The Position

The Senior GTM Technology Administrator is a hands-on senior individual-contributor role on Justworks’ RevTech team. The position owns administration and integration of the technology supporting marketing and go-to-market operations, with Salesforce at the center and platforms such as Customer.io, routing, enrichment, and campaign tools connected around it. The administrator is the primary owner of non-Apex solutions that connect marketing execution to the CRM, from defining problems and requirements through implementation. The role provides the technical foundation for Marketing’s operating model by standing up, integrating, and maintaining systems that execute the operating processes designed by Marketing Operations. In partnership with RevTech leadership, the Salesforce Product Manager, Marketing, Sales, and Customer Success, the administrator keeps systems connected, data flowing cleanly, and tools configured to support business needs. The role is technical and operational rather than responsible for campaign or funnel strategy.

Requirements

At least 5 years of hands-on administration experience spanning Salesforce and marketing technology in a fast-paced B2B environment.
Salesforce Certified Administrator (Platform Administrator I) certification.
Salesforce Platform Administrator II certification.
Hands-on experience administering a marketing automation or customer-engagement platform, including configuration, integrations, deliverability, and suppression.
Deep expertise in Salesforce declarative development, especially Flow, validation rules, custom objects, and campaign management.
Strong working knowledge of lead routing, scoring, enrichment, and suppression as implemented in CRM and routing tools.
Experience supporting a multi-product business with both self-service/product-led and sales-assisted motions.
Comfort working with firmographic, behavioral, product-usage, and engagement data, and ability to diagnose data and integration issues across systems.
Working understanding of data privacy, consent, and deliverability regulations relevant to marketing technology, such as CAN-SPAM and GDPR.
Excellent communication skills, including clear technical documentation and end-user training.
Organized, detail-oriented approach and strong investment in internal-system data integrity and user-friendly solutions.
Practical experience using AI and automation to improve GTM operations.

Nice To Haves

Salesforce Certified Business Analyst certification.
Marketing-automation administrator credential, such as Customer.io, Marketo, or HubSpot.
Additional Salesforce certifications, such as Platform App Builder or Sales Cloud Consultant.
Customer.io experience; comparable platforms include Marketo, HubSpot, Braze, and Iterable.
Direct experience administering lead-routing platforms such as LeanData or Chili Piper.
Experience with data-enrichment tools.
Experience with SQL and relational databases.

Responsibilities

Own administration, configuration, and integration of the marketing technology stack, including Customer.io and adjacent marketing automation, enrichment, and routing platforms.
Serve as the go-to owner for non-Apex Salesforce solutions supporting go-to-market and marketing data flows; build and maintain Flows, validation rules, page layouts, custom objects, and campaign structures.
Configure and maintain lead intake, enrichment, scoring, routing, and suppression systems, implementing rules defined by Marketing and monitoring their reliability.
Administer Customer.io and related platforms, including configuration, integrations, deliverability, consent, and data synchronization with Salesforce.
Maintain campaign tracking infrastructure, including tagging, UTMs, conversion events, and CRM campaign records, so responses route to appropriate follow-up and measurement remains reliable.
Protect data quality across marketing and Salesforce systems through audits, deduplication, field and taxonomy governance, segmentation, tagging, cleansing, and monitoring routing accuracy and data flows.
Own point-and-click administration of Revenue- and Marketing-owned third-party applications, such as lead routing, enrichment, cadence, and customer-engagement tools.
Partner with RevTech leadership and the Salesforce Product Manager on request intake; define problems and requirements for marketing and GTM capabilities that do not require custom code.
Maintain technical documentation and end-user training materials.
Use AI and automation to accelerate configuration, testing, quality assurance, and exception detection, reducing manual work and identifying system issues early.
Diagnose cross-system technical issues and develop sustainable solutions that improve operational efficiency.
Collaborate with Marketing Operations, Sales, Customer Success, and RevTech counterparts, translating strategies into technical requirements and building agreement around decisions.
Communicate technical concepts clearly to technical and non-technical audiences.
Manage concurrent projects and requests in a fast-paced, multi-product environment, adapting to changing tools and GTM needs.