Senior GTM Strategy Manager (Product & Customer Marketing) - 18 Month Contract

D2L•Toronto, ON

6d•CA$80,000 - CA$115,000•Hybrid

About The Position

D2L is a cloud company modernizing education and building the Future of Work. The company is at the forefront of a significant transformation in teaching and learning, enabling personalized, student-centric experiences that improve learner outcomes. D2L's mission for 25 years has been to transform the way the world learns and improve human potential globally. They emphasize a platform that is easy, flexible, and smart, offering a robust and innovative solution. D2L ensures every application is personally reviewed by their Talent Acquisition team, utilizing AI tools only for internal administrative tasks, not for candidate evaluation.

Requirements

7–10+ years of experience in B2B SaaS marketing (product marketing, customer/lifecycle marketing, or GTM strategy roles)
Experience operating in high-growth or scale-up environments
Proven track record leading cross-functional GTM initiatives or product launches with measurable business impact
Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies
Experience building or improving GTM processes, planning frameworks, or operating models
Experience working closely with Product, Customer Success, and Revenue teams in a matrixed environment
Strong analytical skills with experience defining KPIs and working with Marketing Ops on reporting
Experience with tools such as Salesforce, MCAE, Jira, or similar
Exceptional written and verbal communication skills; comfortable presenting to senior leadership
Strategic Thinking & Ownership – Ability to define GTM strategy, build scalable frameworks, and own outcomes across complex initiatives.
GTM & Product Acumen – Strong understanding of product launches, SaaS business models, and how to translate product innovation into market impact.
Cross-Functional Influence – Proven ability to align and influence stakeholders without direct authority across Product, Marketing, and Revenue teams.
Program & Operational Excellence – Strong ability to manage complex initiatives, build processes, and drive execution at scale.
Data-Driven Decision Making – Ability to define metrics, interpret performance data, and translate insights into action.
Communication & Executive Presence – Clear, concise communicator with experience presenting to senior leadership.
Problem-Solving & Continuous Improvement – Proactively identifies gaps and drives improvements to processes and outcomes.
Customer-Centric Mindset – Focus on delivering value across the customer lifecycle, from adoption to expansion.
AI Acumen – Familiarity with how AI can support GTM planning, segmentation, and campaign optimization.

Responsibilities

Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.
Build and manage processes that connect product development cycles with marketing readiness.
Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets.
Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.
Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion and advocacy.
Identify opportunities to better leverage product releases across the customer lifecycle.
Ensure consistent articulation of product value across customer touchpoints and campaigns.
Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives.
Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time.
Identify risks, gaps, and dependencies across teams and proactively drive resolution.
Define KPIs and success metrics for GTM initiatives and customer marketing programs.
Partner with Marketing Ops to build dashboards and reporting frameworks.
Deliver clear, actionable insights and updates to senior leadership (SLT) on performance and impact.
Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
Improve visibility, accountability, and coordination across Product Marketing and Customer Marketing.
Establish best practices that enable teams to execute more efficiently and effectively.
Act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps.
Align stakeholders on priorities, clarify roles and responsibilities, and resolve overlaps between teams.
Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.

Benefits

Wellness Subsidy
Equity Grants
Variable Incentive
Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices Spaces