Senior GTM Operations Manager

Unity Technologies•Beaumont, TX

10d•$115,500 - $220,100

About The Position

The Senior GTM Operations Manager will serve as a dual-mandate hire within GTM Operations — building and deploying agentic AI systems for other marketing functions (e.g., Campaign/CMM, Integrated Marketing, Social) while also owning hands-on Marketing Operations and Lead Operations execution. This role requires genuine, shipped experience building agents (using Claude Code, Cowork, or comparable tooling) combined with real hands-on depth in a major marketing automation platform and Salesforce — not one skill set standing in for the other.

Requirements

4–7 years in Marketing Operations, Lead Operations, RevOps, or Marketing Technology.
Deep, hands-on expertise with at least one major marketing automation platform (e.g., Eloqua, Marketo, Pardot)
Strong, hands-on Salesforce experience, particularly around lead/contact and campaign objects.
Demonstrated experience building and deploying AI agents or automations, ideally using Claude Code, Cowork, or a comparable agentic coding tool — with real, shipped examples.
Prior experience partnering directly with Campaign/CMM, Integrated Marketing, or Social teams.
Sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Nice To Haves

Familiarity with LeanData, Qualified, MadKudu, Profound, ZoomInfo, or Clay.
Solid understanding of lead lifecycle management: scoring, routing, SLAs, and data quality/enrichment.
Experience operating in a build-fast, iterate-with-stakeholders mode rather than a strictly ticket-based IT model.

Responsibilities

Design, build, and deploy AI agents and automations for other marketing functions (CMM, Integrated Marketing, Social, and others), using Claude Code, Cowork, or similar agent-building tools.
Partner directly with stakeholders in those functions to scope problems, prototype quickly, and ship working agents end to end.
Execute hands-on marketing operations and lead lifecycle work: lead routing and scoring, campaign operations, data hygiene, and reporting.
Administer and optimize relevant tools in the GTM stack, which may include Eloqua, LeanData, Qualified, MadKudu, Zoominfo, SFDC and others.
Maintain deep working knowledge of our marketing automation platform (e.g., Eloqua) and Salesforce as they relate to lead and campaign objects.
Document processes and playbooks for both the agentic systems and standard MOPS/LOPS workflows so they're maintainable by others.
Partner with IT and Sales Operations on any Salesforce-level changes required to support marketing operations or agent workflows.