Senior GTM Manager, Partnerships

Adobe•Austin, TX

5d•Remote

About The Position

The GTM Partnerships team is responsible for building best-in-class customer journeys across a portfolio of strategic partnerships, reaching users globally. We work across the full funnel from pre-launch planning and readiness through to in-life optimisation, retention, and expansion. Everything we do is grounded in data and customer insight. In this role you will take ownership of one or more partner relationships, running the end to end GTM plan and customer lifecycle. You will work closely with colleagues across Product Marketing, Growth, Sales, Data Science, Legal, and Finance, as well as directly with external partners. If you are someone who likes building things properly, works well with ambiguity, and wants to see real commercial impact from their work, this is the right place.

Requirements

Proven experience in a GTM, growth, or partnerships role, ideally in digital environment
Ability to build strategy and implement — you’re just as comfortable shaping the vision as you are making it happen
Strong analytical skills and data storytelling - you are at ease working with funnel data, building cases, and using insight to drive decisions
Experience working cross-functionally with sales, product, marketing, and data teams
Familiarity with funnel optimisation, user lifecycle marketing, and product-led growth approaches
Able to communicate clearly and confidently with both internal and external stakeholders at all levels
Comfortable in a fast moving environment, love to learn, and bring energy to ambiguity

Nice To Haves

experience with digital creative tools, SaaS platforms, telco, retail, banking, or other partner-led distribution models

Responsibilities

Own the end to end GTM plan for your assigned partner(s) across the full customer lifecycle covering acquisition, onboarding, engagement, and expansion
Lead journey reviews and funnel optimisations, identifying where we can improve conversion, activation, and retention
Develop playbooks and repeatable approaches that can be applied across all partners
Bring insight and recommendations that help us unlock exponential growth across the portfolio, not just within your own partnerships
Work closely with Analytics, Product Marketing, Sales, Data Science, and Finance to build a complete picture of partner performance and opportunity
Influence internal roadmap and campaign decisions by building clear, data-led cases for investment and prioritisation
Test and scale initiatives across acquisition, onboarding, and retention, learning fast and applying those findings broadly
Identify expansion opportunities across product, geography, channel, surface, and offer within your partner portfolio
Bring a sharp commercial lens to everything, always connecting activity back to user growth, engagement, and revenue