Senior GTM Data Analyst

Intercom•Chicago, IL

3h•Hybrid

About The Position

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. What's the opportunity? As part of the GTM Analytics team, you will be the data partner for Intercom's Mindshare function — the team responsible for building brand awareness, shaping market perception, and creating early engagement with target buyers. This role focuses on the top of the funnel: understanding how brand marketing, executive programs, experimentation, and upper funnel initiatives drive awareness, reach, and engagement before prospects ever enter a sales cycle. You will partner with Brand Marketing, Executive Programs, and GTM leadership to measure what's resonating, design experiments, and surface the insights that inform how Intercom shows up in the market.

Requirements

5–8 years of experience in analytics, marketing analytics, brand analytics, or a related field
Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition
Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)
Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus
Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit)
Comfort working with qualitative and quantitative data — not everything at the top of funnel has a clean conversion metric
Proven ability to partner with marketing and executive stakeholders, framing ambiguous questions into structured analyses
Clear communication skills — able to translate analytical findings into narratives that inform creative and strategic decision

Responsibilities

Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
Analyze who Intercom is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.
Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.

Benefits

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for employees, friends, and family!

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