Senior Growth Product Marketing Manager
About The Position
LastPass is looking for a Senior Growth Product Marketing Manager to lead experimentation and conversion strategies for their Teams and Business trial users. This role involves owning the strategy and execution of trial conversion experiments, testing bold ideas, analyzing performance, and collaborating cross-functionally to optimize the user journey and unlock growth opportunities. The Growth Product Marketing team is a nimble, high-impact group of marketers focused on driving conversion and expansion with a product-led growth (PLG) mindset. This role is ideal for someone passionate about complex problem-solving and motivated by scale.
Requirements
- Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment.
- Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies.
- Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI.
- Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data.
- Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams.
- Strong problem-solving skills and a self-starter mindset.
- Fluency with AI tools to support growth marketing, experimentation, and data analysis.
Responsibilities
- Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns.
- Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience.
- Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions.
- Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience.
- Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking.
Benefits
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
