Senior Growth Operator (DPA & Catalog)
About The Position
Genus AI is the operating layer for AI-native commerce. We help leading DTC brands turn their product catalog into a performance engine - combining feed infrastructure, AI-generated creative, and performance intelligence to drive revenue across paid channels. This is not traditional media buying. This is catalog-driven growth at scale. We work with brands spending $50K–$1M+ per month — where DPA is not a tactic, it is the system. We are hiring a Senior Performance Marketing Manager focused on Dynamic Product Ads (DPA), catalog strategy, and performance systems. You will own a portfolio of high-growth DTC brands and be responsible for: Turning product catalogs into scalable acquisition engines, Structuring DPA systems that drive consistent ROAS, and Connecting feed logic, creative systems, and campaign performance. This is not a creative-first role. This is a performance + infrastructure role. You are not optimizing ads. You are designing the system that makes ads work.
Requirements
- 4–7+ years in performance marketing (Meta-heavy DTC)
- Proven experience managing $100K–$1M+/month spend
- Strong track record hitting ROAS / CAC / MER targets
- Deep understanding of Meta ad system mechanics
- Experience with Dynamic Product Ads (DPA)
- Strong understanding of product feeds, product sets, and catalog segmentation
- Ability to analyze performance at SKU-level granularity
- Structured thinking around testing and experimentation
- You think in systems, not assets
- You care about revenue, not vanity metrics
- You are high ownership and fast-moving
- You are comfortable operating in ambiguity and speed
Nice To Haves
- Experience with feed tools (Feedonomics, DataFeedWatch, etc.)
- Experience with AI-driven creative or catalog systems
Responsibilities
- Architect and scale Dynamic Product Ad systems across Meta and other channels
- Structure product feeds, product sets, and segmentation logic
- Define how catalog data translates into campaign performance
- Identify revenue opportunities at the SKU / product level
- Own $50K–$500K+/month in ad spend across 10+ brands
- Drive core metrics: ROAS, CPA, CTR, contribution margin
- Analyze performance at the product, creative system, and audience level
- Identify scaling opportunities and inefficiencies quickly
- Build and iterate campaign architectures (CBO / ASC / DPA frameworks)
- Design and execute structured testing systems (not random iteration)
- Connect catalog → creative → audience → performance loop
- Improve signal quality and learning phase stability
- Lead performance conversations with senior stakeholders
- Translate data into clear growth strategy
- Proactively identify revenue opportunities
- Act as a trusted operator, not just a service provider
- Mentor junior team members (creative + performance)
- Help define best practices for catalog-driven advertising
- Contribute to internal playbooks and frameworks
- Work closely with product and engineering to improve platform capabilities
Benefits
- Highly competitive salary, depending on experience
- Rapid growth potential for high performers
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
