Senior Growth Marketing Manager

Industrious•Austin, TX

2d•$130,000 - $140,000

About The Position

At Industrious, we’re building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We’re looking for a Senior Growth Marketing Manager who is passionate about scaling marketing impact through data-driven decision making, experimentation, and creative problem-solving. This is a high-visibility role that sits at the intersection of strategy, analytics, and hands-on execution. Reporting to the Director of Growth Marketing, you will own and optimize opportunistic performance channels, implement and maintain attribution models, and unlock new opportunities to fuel member acquisition and revenue growth. You are also a kind, thoughtful, quirky team player who doesn’t take themselves too seriously.

Requirements

6+ years of experience in growth, performance, or high impact digital marketing roles.
Proven track record of managing paid media campaigns across multiple channels with measurable success.
Strong proficiency with analytics tools (e.g., Google Analytics, Looker, Tableau)
Hands-on experience with attribution modeling and marketing automation platforms.
Prior experience implementing SEO best practices and strategies.
Demonstrated ability to embrace and actively leverage AI tools to streamline workflows, unlock insights, and drive solutions to support business growth.
Strong testing & optimization background (A/B, multivariate, funnel analysis).
Comfort with data analysis and statistical methods (Excel/Google Sheets)

Responsibilities

Attribution & Analytics: Build, implement, and maintain omni-channel attribution models to ensure accurate performance tracking of marketing campaigns and serve as a thought leader in how to convey key business metrics to leadership.
Performance Marketing: Expand the scope of our paid marketing apparatus, bringing opportunistic channels to the table – including programmatic and audio – and fully managing and scaling campaigns across these channels.
SEO & Non-Paid Growth: Lead SEO initiatives to drive incremental organic traffic to the Industrious website and sales funnel, and guide cross-functional teams on best practices and insights to fuel growth.
Experimentation & Testing: Design, launch, and analyze A/B and multivariate tests across paid channels, e-mail and website to continuously improve campaigns, funnel performance, and user experience.
AI & Innovation: Approach our business needs with mindfulness on how AI can be used to streamline workflows and unlock new business opportunities.
Cross-functional Collaboration: Partner with Operations, Tech and Sales to align on the member and prospect experience.
Reporting & Insights: Track and synthesize data across all marketing channels, to highlight wins, learnings, and opportunities to inform future strategy.
Broker Marketing: Support our broker relations team and provide guidance and reporting around marketing driven tactics to engage brokers.