Senior Growth Marketing Manager

Tempo

3d•Remote

About The Position

We are seeking a Senior Growth Marketing Manager, Lifecycle to join our team. In this role, you will play a critical part in optimizing our trial onboarding experience and driving user activation and conversion PLG programs. This is a hands-on role that requires collaboration across multiple teams, including marketing, product management, BI, and RevOps. The ideal candidate is customer-obsessed, data-driven, and skilled at building seamless, engaging onboarding experiences across multiple channels.

Requirements

Marketing Automation Expertise: Expertise with Braze, HubSpot or similar email marketing platforms, as well as in-app messaging tools like Appcues or similar tool.
Customer-Centric Mindset: Strong understanding of user behavior and ability to craft personalized experiences that meet customer needs.
Data-Driven: Analytical skills with experience leveraging data to make informed decisions and optimize performance.
Collaboration: Proven ability to work cross-functionally and communicate effectively with stakeholders across Growth, Product, Marketing, Creative, and RevOps teams.
Project Management: Strong organizational skills and ability to manage multiple priorities and deadlines simultaneously.
Technical Aptitude: Familiarity with data flow processes, segmentation strategies, and working with BI or RevOps teams to align on reporting and insights.

Nice To Haves

5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably in a B2B SaaS environment.
Hands-on experience with Braze, Appcues, Segment or similar tools.
Experience optimizing onboarding flows and driving user activation and conversion.
Familiarity with A/B testing methodologies and tools.

Responsibilities

Trial Onboarding Email Experience: Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates.
In-App Onboarding Experiences: Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption.
Cross-Sell: Partner with Product Marketing and Product Managers to support key cross-sell initiatives with lifecycle campaigns.
Continuous Improvement: Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance.
Cross-Functional Collaboration: Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs.
Creative Coordination: Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns.
Data Flow and Segmentation: Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences.
Performance Tracking: Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders.

Benefits

Remote First work environment
Unlimited vacation in most of our locations!!
Great benefits including health, dental, vision and savings plan.
Perks such as training reimbursement, WFH reimbursement, and more.
Diverse and dynamic teams with challenging and exciting work.
An opportunity to have a real impact on our business.
A great range of social activities (both in person and virtual).
Optional in person meet-ups and the ability to travel to our international offices
Employee referral program
And so much more!