Senior Growth Marketing Manager

Archera•New York, NY

3h•Remote

About The Position

Archera is looking for a Senior Growth Marketing Manager who is primarily a content operator — someone who owns the content engine from ideation through execution, with the range to support growth initiatives when it counts. This role is responsible for driving organic visibility and qualified pipeline through SEO/AEO, building and maintaining email nurture programs and automations, producing original content across formats, repurposing assets across channels, and creating high-value gated resources like playbooks and guides. About 30% of the role supports bookended demand generation campaigns and other growth channels in partnership with marketing leadership. If you are a self-starter who has built content programs at a B2B SaaS company from the ground up, can write well, understand how organic search and answer engines are evolving, and know how to tie content to pipeline, this role is for you.

Requirements

5+ years of experience in content, performance, or demand generation marketing at a B2B SaaS or technology company, ideally with experience at a scaleup or growth-stage company where you had to build rather than maintain
Exceptional writing and editing skills: long-form editorial, short-form copy, email, landing pages, and gated assets
Demonstrated track record of building and executing SEO and AEO/GEO programs that drove measurable organic traffic growth and pipeline contribution
Experience building email nurture programs and automations in HubSpot (or comparable MAP)
Strong understanding of modern search, including AI-driven discovery
Data-fluent: comfortable in GA4, HubSpot reporting, or similar tools to track content performance and iterate based on what you find
Strong familiarity and interest in AI optimizations in day-to-day work. Utilizing AI tools, building agents and automation, etc.

Nice To Haves

Background in fintech, cloud infrastructure, FinOps, or enterprise B2B SaaS
Experience with video content, webinar production, or podcast content as a format you’ve operated (not just contributed to)
Working knowledge of paid social and/or paid search (LinkedIn Ads, Google Ads), enough to write effective ad copy and understand what makes paid content work alongside organic
Familiarity with ABM platforms, intent data tools, or marketing attribution tools (e.g., 6sense, Clearbit, Demandbase)

Responsibilities

Own and execute SEO and GEO strategy (including keyword + topic cluster research, page optimization, and AI search visibility)
Build, write, and ship original content from scratch across formats: long-form editorial (blogs, deep dives, guides), short-form copy (email, social, ad creative), case studies, and thought leadership, without waiting to be assigned topics
Repurpose existing content across channels
Design and build email nurtures and automations, including persona-based drip sequences and triggered workflows.
Produce gated content pieces (playbooks, research reports, templates, and how-to guides) from concept through design brief, copy, and launch
Collaborate on website messaging and landing page copy. Run A/B tests and CRO motions.
Collaborate with SMEs across Product, Sales, and Customer Success to generate campaigns, customer stories, and use cases that fuel the content calendar
Support demand generation campaigns across paid, owned, and earned channels
Assist with other growth channel initiatives (webinars, co-marketing, partner content, events) as needed, contributing ideas and flagging opportunities.
Track and report on content performance metrics (organic traffic, MQLs, engagement, asset downloads, pipeline contribution) and use data to iterate.