Senior Growth Marketing Manager

Microsoft • Redmond, WA

4d • $106,400 - $203,600 • Hybrid

About The Position

As a Senior Growth Marketing Manager, you will be responsible for developing and executing high‑impact strategies to drive customer acquisition, engagement, and retention. This role requires an individual with a solid analytical and entrepreneurial mindset and a proven track record in KPI‑driven growth marketing utilizing a modern‑day MarTech stack. The ideal candidate will have a deep understanding of digital marketing, customer journey design, and experimentation, with a focus on data‑driven insights to drive campaign optimizations and efficiencies.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
• 3+ years of prior experience in a role partnering closely or sharing goals with sales, product, or engineering teams.
• 3+ years of experience using data analysis or business intelligence tools (e.g., Excel, Power BI, Tableau) to inform strategic decisions or optimize business processes, with a proven track record of applying data to drive measurable outcomes.
• 3+ years of experience owning a growth channel such as email, paid, experimentation, incentives, etc.

Nice To Haves

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
• Hands‑on experience directly growing and platforming an ad tech product.
• Ability to thrive in a fast‑paced, dynamic environment and manage multiple high‑priority projects simultaneously.
• Familiarity with sophisticated attribution methodologies such as multi‑touch attribution and media‑mix models.
• Proficiency in SQL to write queries for data pulling and analysis.
• Experience utilizing Marketing Technology, i.e., Adobe, Dynamics Customer Insights (DCI) Data and Journeys, or other Customer Data Platforms (CDPs), and CRMs.
• Deep understanding of ad platforms and/or B2B marketing.

Responsibilities

• Develop and implement comprehensive marketing strategies that drive growth across the entire customer funnel from acquisition, engagement, to retention.
• Analyze and interpret complex data sets to establish key growth metrics and identify optimization opportunities to continually improve performance.
• Establish principles for measuring Return on Investment (ROI), setting payback periods, and strategies to grow the business profitably.
• Lead A/B testing and experimentation to improve the performance of (but not limited to) creative, targeting, landing pages, and onboarding.
• Perform sophisticated user segmentation to improve conversion through tailored targeting and personalized customer journeys.
• Collaborate, influence, and partner with executive leadership, product, sales, and customer success teams to align growth initiatives with overall business objectives.
• Stay abreast of industry trends and best practices in growth marketing and apply this knowledge to drive innovation, including leveraging AI to improve customer experiences and internal workflows, and continually seeking and implementing operational improvements to increase the efficiency of processes, tooling, and communications within the team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level