Senior Growth Marketing Manager - Search, Shopping & YouTube

Thrive Market • Los Angeles, CA

15h • Onsite

About The Position

Thrive Market is looking for a Senior Growth Marketing Manager, Search, Shopping & GEO to own and accelerate one of our most important customer acquisition engines. This role will lead strategy and performance across paid Search and Shopping, including Google Search, Shopping, Performance Max, and Microsoft Advertising, while helping Thrive Market build its capabilities in Generative Engine Optimization (GEO). The ideal candidate will combine deep technical expertise in Search and Shopping with strong growth instincts, customer intuition, and commercial judgment. They should understand how people discover, evaluate, and choose to become a Thrive Market member and use that understanding to identify opportunities across media, product feeds, landing experiences, offers, merchandising, and the broader customer journey. This role will also help address how Thrive Market can win as consumer discovery shifts toward AI-powered experiences. It is a highly visible, hands-on role for someone who loves both the science and the craft of growth marketing.

Requirements

• 5–8+ years of growth or performance marketing experience, with significant ownership of paid Search and Shopping for a scaled consumer business.
• Deep, hands-on expertise in Google Ads, including Search, Shopping, Performance Max, bidding strategies, query management, audience strategy, and campaign optimization.
• Strong experience with Google Merchant Center and product feed management/optimization.
• Experience managing meaningful acquisition budgets and a track record of scaling growth while maintaining efficiency.
• Experience in e-commerce, DTC, subscription, membership, marketplace, or another analytically complex consumer business.
• Strong analytical instincts and fluency in experimentation, attribution, incrementality, forecasting, and performance measurement.
• Ability to connect channel metrics to broader business outcomes including CAC, conversion, customer quality, retention, and LTV.
• Strong customer intuition - you’re curious about why people search, what they need to believe before converting, and what creates or removes friction along the journey.
• Familiarity with Microsoft Advertising/Bing and the broader search ecosystem.
• Strong understanding of how AI, automation, and generative search are changing consumer discovery. Direct GEO experience is a plus; genuine curiosity and a desire to become an expert are essential.
• Excellent cross-functional communication skills and the ability to influence partners across Analytics, Finance, Product, Technology, Merchandising, Content, and Creative.
• Comfortable moving between strategy and execution: you can build the roadmap, make the business case, and get into the account or data yourself when needed.
• Employment with Thrive Market requires that employees be based in the United States.

Nice To Haves

• Direct GEO experience is a plus; genuine curiosity and a desire to become an expert are essential.

Responsibilities

• Own end-to-end strategy, execution, and performance across Google Search, Shopping (including Performance Max), and Microsoft Advertising, with accountability for efficient new member growth.
• Develop a clear point of view on how Search and Shopping should contribute to Thrive Market’s broader acquisition strategy and customer journey.
• Build and execute an ambitious experimentation roadmap across bidding, campaign structure, keywords and queries, audiences, creative, landing experiences, offers, and product feeds.
• Identify opportunities to scale investment while balancing incrementality, acquisition efficiency, customer quality, and long-term value of customers (LTV/CAC).
• Stay close to the details: diagnose performance shifts, uncover opportunities, and continuously improve how our campaigns operate.
• Own Thrive Market’s product feed advertising strategy and customer journey experience, partnering closely with Merchandising and Technology to improve feed quality, taxonomy, relevance, coverage, and landing page performance.
• Develop testing strategies that improve how Thrive Market products appear and compete across Shopping surfaces.
• Help develop and implement Thrive Market’s Generative Engine Optimization (GEO) strategy as AI platforms reshape how consumers discover products, brands, and information.
• Develop a test-and-learn roadmap for GEO and help establish how we measure its impact on discovery, traffic, customer acquisition, and the broader business.
• Stay at the forefront of changes across Google, Microsoft, AI search platforms, and emerging discovery behaviors and translate those changes into actionable opportunities for Thrive Market.

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed