Senior Growth Marketing Analyst

Block

2d•Remote

About The Position

The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines, shaping the strategy behind how marketing drives customer growth. We’re a lean, consulting-style team embedded directly with our marketing partners. We stay flexible to work on the highest priority growth problems for the business, while also supporting the execution and optimization of our evergreen marketing program. As a Senior Growth Marketing Analyst, you’ll be an analytical thought partner for our channel managers, working with them to build the infrastructure that makes performance marketing increasingly automated (building datasets, measurement approaches, agentic workflows, etc.) and pairing that work with high-leverage strategic contributions (identifying growth opportunities, influencing roadmaps, guiding investments, etc.). This is an exciting opportunity for someone who is equally energized by getting in the weeds as they are by zooming out on overall growth strategy.

Requirements

Typically requires a minimum of 3 years of related experience
A strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value.
Experience measuring app and/or web marketing performance, with fluency in core growth metrics such as CAC, LTV, conversion, and retention.
The ability to tell a clear story with data by connecting insights to concrete actions and recommendations.
An ownership mindset: you surface opportunities, define a path forward, and see initiatives through.
Comfortable writing SQL (without AI or an engineer doing it for you).
Experience with data visualization tools such as Tableau, Mode, or Looker.
Excitement to learn!

Responsibilities

Own analytics and reporting across a set of key growth marketing channels (e.g. paid media, CRM, referrals, etc.)
Proactively identify performance trends and growth opportunities by analyzing audience, channel, campaign, and funnel data.
Guide the forward-looking growth strategy and marketing roadmap in collaboration with our channel managers.
Design and build agentic workflows that unlock self-serve insights for channel managers and automate routine reporting.
Write the playbook for how we onboard and measure new experimental growth channels.
Leverage and facilitate enhancements to our channel incrementality measurement methodologies (e.g. MMM, global holdout).