Senior Growth Manager (Loyalty & Subscription).

Trafilea•New York, NY

49d•Remote

About The Position

Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building an AI Growth Engine for the next generation of consumer brands. With significant cumulative revenue, a large customer base, and a global team across 19 countries, Trafilea combines technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. They own and operate their own brands with a presence in major retailers and a strong D2C footprint. This role is crucial for leading and innovating the Loyalty Department, driving growth in subscription models like Shapermint CLUB, ShaperBox, and Autoship. The position requires a deep understanding of product, marketing, UX/UI, and finance to enhance customer retention and maximize subscription revenue. Collaboration with cross-functional teams is key to creating value-driven subscription offerings. The role emphasizes a data-driven experimentation culture, advanced analytics to reduce churn, and achieving a 20% subscription share of total orders, with a quarterly revenue target of around $8M.

Requirements

Proven expertise in loyalty and subscription management with 6+ years in Product roles (ideally in e-commerce), building, optimizing, and scaling subscription programs.
Customer retention strategist with experience designing and executing initiatives that reduce churn, increase engagement, and maximize customer lifetime value.
Data-driven decision maker, highly skilled in analytics and interpretation, translating customer insights into actionable strategies and measurable results.
Strong background in CRO, including A/B testing, user segmentation, and targeted campaigns to improve conversion and engagement metrics.
Agile leader with experience guiding cross-functional teams, managing complex projects, and ensuring responsiveness in dynamic environments.
Proficient in tools and technologies relevant to subscriptions and loyalty programs (CRM, marketing automation, customer data platforms).
Inspirational leader and team builder, fostering collaboration, mentoring talent, and driving continuous improvement across teams.

Responsibilities

Lead and inspire the loyalty and subscription team (Shapermint CLUB, ShaperBox, Autoship), setting vision and strategy for retention and growth.
Define strategic roadmaps that integrate marketing, product, and customer experience to maximize customer lifetime value.
Drive cross-functional collaboration with marketing, finance, product, and customer service, aligning stakeholders on loyalty initiatives.
Develop and refine subscription products, ensuring usability, customer value, and competitive differentiation.
Leverage customer data and insights to innovate, test, and validate new features or subscription models that reduce churn and boost satisfaction.
Own KPIs and analytics, implementing robust metrics, reporting on subscription health, and making data-driven optimizations.
Champion exceptional customer experiences, delivering personalized engagement strategies that build loyalty and retention.
Streamline processes and systems, ensuring scalable, efficient, and tech-enabled subscription management.
Build and grow a high-performance team, recruiting, training, and developing talent with clear career paths and growth opportunities.
Prioritize and execute key initiatives, managing OKRs, budgets, and timelines while fostering a culture of innovation and accountability.