Senior Graphic Designer

Overstock.com•Dallas, TX
•Onsite

About The Position

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals. This role involves designing and producing high-quality creative assets to support marketing initiatives, promotional events, seasonal campaigns, product launches, and brand storytelling. The Senior Graphic Designer will develop compelling visual concepts across digital marketing, email marketing, e-commerce, social media, paid media, print advertising, store signage, and corporate presentations. A key aspect of the role is translating marketing strategies into effective visual communications and ensuring all creative work supports customer acquisition, engagement, conversion, and retention goals. Brand stewardship is crucial, requiring the designer to maintain and evolve brand standards across all customer touchpoints, ensuring consistency in visual identity, typography, messaging, and photography. The role also involves supporting multiple brands and product categories while maintaining distinct visual identities. In retail and customer-focused design, the designer will create assets that support key retail moments and enhance the customer journey across online and offline channels, understanding customer behavior and retail trends to deliver results-driven solutions. Collaboration with merchandising and marketing teams to highlight products and promotions is also a key function. Cross-functional collaboration is essential, working closely with Marketing, E-Commerce, Merchandising, Social Media, CRM, Content, and Brand teams. This includes presenting creative concepts, incorporating feedback, and partnering with external resources like photographers, copywriters, printers, and agencies. Project management involves managing multiple projects simultaneously in a fast-paced retail environment, maintaining timelines, creative calendars, and production schedules, and ensuring timely and accurate delivery of assets. Supporting process improvements for efficiency and effectiveness is also expected. As a senior resource, the role includes providing guidance and mentorship to Graphic Designers and junior creative team members, helping to establish creative best practices, design standards, and workflow processes, and fostering a collaborative and innovative creative culture.

Requirements

  • Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, Marketing Design, or a related field.
  • 5+ years of graphic design experience, preferably within retail, e-commerce, consumer brands, or agency environments supporting retail clients.
  • Demonstrated experience creating integrated marketing campaigns across multiple channels.
  • Strong portfolio showcasing brand development, campaign execution, and retail-focused creative work.
  • Expert proficiency in Adobe Creative Suite, including: Photoshop, Illustrator, InDesign.
  • Proficiency with Figma and presentation design tools.
  • Experience designing for digital, social, email, web, print, and in-store marketing applications.
  • Strong understanding of typography, layout design, color theory, photography direction, and visual storytelling.
  • Strong creative and conceptual thinking.
  • Customer-first mindset with an understanding of retail marketing principles.
  • Ability to balance creativity, speed, and business objectives.
  • Exceptional attention to detail and organizational skills.
  • Strong communication and presentation abilities.
  • Ability to thrive in a deadline-driven, fast-paced retail environment.
  • Collaborative approach with a willingness to actively partner across functions.

Nice To Haves

  • Experience with motion graphics, video editing, and animation is a plus.

Responsibilities

  • Design and produce high-quality creative assets that support marketing initiatives, promotional events, seasonal campaigns, product launches, and brand storytelling.
  • Develop compelling visual concepts across digital marketing campaigns, email marketing, e-commerce and website content, social media platforms, paid media advertising, print advertising and direct mail, store signage and in-store marketing materials, and corporate presentations and promotional materials.
  • Translate marketing strategies and business objectives into effective and engaging visual communications.
  • Ensure all creative work supports customer acquisition, engagement, conversion, and retention goals.
  • Maintain and evolve brand standards across all customer touchpoints.
  • Ensure consistency in visual identity, typography, messaging hierarchy, photography, and overall brand execution.
  • Partner with marketing leadership to strengthen brand positioning and customer perception.
  • Support multiple brands, product categories, or business units while maintaining distinct visual identities as needed.
  • Create marketing assets that support key retail moments, promotional events, and seasonal selling periods.
  • Develop creative that enhances the customer journey across online and offline channels.
  • Understand customer behavior and retail trends to create effective, results-driven design solutions.
  • Partner with merchandising and marketing teams to highlight products, promotions, and category priorities.
  • Collaborate closely with Marketing, E-Commerce, Merchandising, Social Media, CRM, Content, and Brand teams.
  • Present creative concepts and recommendations to stakeholders.
  • Incorporate feedback while maintaining design integrity and project objectives.
  • Partner with photographers, copywriters, freelancers, printers, and external agencies to execute integrated campaigns.
  • Manage multiple projects simultaneously in a fast-paced retail environment.
  • Maintain project timelines, creative calendars, and production schedules.
  • Ensure creative assets are delivered accurately, on brand, and on time.
  • Support process improvements that increase efficiency and creative effectiveness.
  • Serve as a senior creative resource within the Marketing team.
  • Provide guidance and mentorship to Graphic Designers and junior creative team members.
  • Help establish and uphold creative best practices, design standards, and workflow processes.
  • Foster a collaborative, innovative, and solutions-oriented creative culture.

Benefits

  • 401k (6% match)
  • Flexible Schedules
  • Tuition Reimbursement
  • Leadership Development Program
  • Mentorship Program
  • Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
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