Senior Global Product Marketing Manager- Hematology

Danaher•Chaska, MN

2d•$145,000 - $175,000•Remote

About The Position

At Beckman Coulter Diagnostics, a Danaher operating company, we are seeking a Senior Global Product Marketing Manager for Hematology. This role is crucial for setting the global marketing vision and strategy, orchestrating new product launches, strengthening brand awareness, and translating customer and market insights into impactful campaigns. We are a global leader in clinical diagnostics with a legacy of over 90 years, dedicated to improving patient health through innovative diagnostic solutions. You will thrive in a culture of belonging and continuous improvement, where your unique viewpoint matters and ideas are turned into tangible impact at the speed of life.

Requirements

Advanced degree or equivalent experience: Bachelor’s +12 years, Master’s +10 years, or PhD +8 years in life sciences, biotechnology, or related field
Industry experience within diagnostics, life sciences, biotechnology, or pharmaceuticals
Ability to balance strategic thinking with hands-on execution
Proven success leading complex, cross-functional initiatives with measurable outcomes and clear ownership
Strong communication and influence skills, with the ability to distill complex scientific data into clear, impactful messaging for diverse audiences including executives
Ability to travel up to 30%, including some international travel

Nice To Haves

Sales, Marketing, or Product Management expertise in hematology products.
Understanding of laboratory medicine personas and clinical laboratory environment.
Experience leading high-performing teams.

Responsibilities

Define and execute global marketing strategy for the Hematology portfolio, grounded in deep understanding of clinical hematology workflows, customer pain points, and competitive landscapes to drive differentiated positioning and sustainable growth initiatives.
Lead the global launch planning and execution for complex, multi-product hematology launches, independently convening communication, product, medical, regional, and operational SMEs to drive readiness, resolve risks early, and deliver timely execution across markets.
Own VOC, market mapping, segmentation, campaign messaging, and lead follow-up strategy across hematology customer segments and geographies, translating customer insights into targeted marketing plans that support pipeline creation and conversion.
Strengthen global hematology brand awareness and credibility through strategic laboratory medicine tradeshow leadership, congress planning, and scientific storytelling, ensuring consistent brand expression and impactful presence across global and regional events.
Develop and activate evidence-based marketing strategies in partnership with Medical and Scientific Affairs, including study planning input, KOL identification, consulting relationships, podium talks, webinars, white papers, and other scientific thought leadership opportunities.