Senior Field Marketing Specialist
About The Position
The AMERS Field Marketing team develops and executes integrated, regionally aligned programs that generate marketing‑sourced pipeline and accelerate bookings in partnership with Sales, SDR/BDR teams, and Product Marketing. We support go‑to‑market plays across pods and business units through events, webinars, ABM, and targeted campaigns designed to drive measurable impact across the funnel. Reporting to the Senior Director, Field Marketing – AMERS, the Senior Field Marketing Specialist – AMS is a hands‑on marketer responsible for planning and executing field programs for assigned pods, owning specific projects end‑to‑ end and helping the team operate at scale. This role combines strategic planning support, tactical execution, and close cross‑functional collaboration to drive MQLs, pipeline , and bookings in line with regional growth targets. The Senior Specialist is expected to be highly data‑driven, AI‑forward, and comfortable working in a fast‑moving, hi gh‑growth SaaS environment.
Requirements
- 3+ years of B2B SaaS field marketing or closely related experience, including hands‑on campaign , event , and program execution.
- Demonstrated understanding of and facility with AI tools, with practical examples of using AI to improve marketing processes, content development, and campaign performance.
- Strong project management skills and operational rigor, with a proven ability to prioritize, manage multiple programs simultaneously, and meet deadlines with limited oversight; “get stuff done” mindset.
- Excellent interpersonal and communication skills (written and verbal), with confidence working with Marketing and Sales leaders and cross‑functional partners across the commercial organization.
- Commercial and data‑driven mindset; comfortable working with funnel, pipeline, and ROI metrics to inform planning, optimization, and recommendations.
- Proficiency with core marketing tools such as CRM, marketing automation and project management platforms (e. g., Salesforce, Marketo, Wrike), plus strong aptitude for Microsoft Office Suite.
Nice To Haves
- Familiarity with or knowledge of the governance, risk, and compliance (GRC) space and its core personas.
- Experience working in high‑growth B2B tech or startup environments.
- Experience working directly with peers, senior leadership, and executive stakeholders in commercial and marketing organizations.
Responsibilities
- Plan, execute, and optimize integrated field marketing programs (events, webinars, virtual experiences, campaigns, and ABM plays) for assigned pods to generate MQLs, pipeline , and bookings aligned to regional goals.
- Own specific projects and programs end‑to‑end, including scoping, planning, project management, budget support, execution, and post‑campaign analysis and reporting.
- Partner closely with Sales and SDR/BDR teams to align on GTM plays, ensure timely and quality follow‑up on field activities, and continuously improve funnel progression and conversion.
- Use AI and core marketing tools (e.g., Salesforce, Marketo, Wrike, DiligentGPT and other AI solutions) to increase execution speed, personalization, and insight generation across programs and processes.
- Track, analyze, and communicate performance against key metrics (MQLs, pipeline, bookings, ROI), providing actionable recommendations to improve channel mix, tactics, and overall effectiveness.
- Contribute to the evolution of field marketing processes, playbooks, and best practices that support scale, consistency, and operational rigor across the AMERS Field Marketing team.
Benefits
- Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
