Field Marketing Specialist

Circle K•Tampa, FL

1d•Hybrid

About The Position

The Field Marketing Specialist is responsible for supporting the implementation of the business unit’s Fuel & Merchandise Marketing strategy to attain key business objectives. The Field Marketing Specialist will work with the Field Marketing Manager, our Marketing & Merchandising Departments, both National and Business Area level, in the development of localized marketing and advertising campaigns to support product promotions and overall store exposure. This role will also support the execution of the National and Business Area sales plans with signage execution. The Field Marketing Specialist ensures sign packages align with store needs and assists with the organizational scale to common sign types. This role will also ensure operational execution of digital assets at site level.

Requirements

Bachelor’s degree in communications, marketing, or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted.
Two or more years of experience working in marketing, merchandising and communication and/or related field required.
Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)
Must have well-developed verbal and written communication skills and excellent interpersonal skills.
Proven success record with media relations/PR campaigns
Must have well-developed verbal and written communication skills and excellent interpersonal skills.
Excellent project management skills and ability to collaborate with other departments.
Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
Track record of managing third-party relationships and/or direct reports.
Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
Commercial mindset: Goes the extra mile to drive the commercial success of the company.
Creative thinker who has proficient design and organizational skills

Nice To Haves

Retail experience is preferred.

Responsibilities

Oversees and supports strategic decisions from the National and Business Area level, and local.
Ensure the sales plan and signage is executed at site level; aligning with site needs.
Assist our organization with scaling to common sign types.
Assist National and Business Area levels with planning and coordination of all printed and digital sign programming.
Ensures operation of digital assists in stores and on forecourts.
Local Media relations (reactive)
Planning and implementing local public relations campaigns (grand openings, post renovation campaigns)
Localized Social Media marketing campaign needs.
Managing the business unit marketing / advertising budget
Conducting, summarizing, and presenting local market research
Management of internal communications content
Providing content for external digital channels when needed locally (web site, social media channels)
Social investment program management
Crisis communication planning and preparation
Participation in communications network / weekly communications reporting
Media Monitoring
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Benefits

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.
Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company.
Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
Click below to review information about our company's use of the federal E-Verify program to check work eligibility: In English In Spanish
Our mission at Circle K is to make people's lives a little easier every day.
Our global family of 150,000 people in over 17,300 stores and 27 countries makes that possible for our millions of clients worldwide, which is why we are committed to helping them achieve their goals and grow with us.
We set ourselves apart by our culture and values: in our people and their development, in serving others, what we've built and what we are striving to achieve.
No matter where you come from or where you are heading in your career, there is a place for you to grow at Circle K.
When you grow, we grow - together.