Senior Field Marketing Manager (US Market) - Chicago Based

Risk Ledger•Chicago, IL

34d•$130,000 - $170,000•Hybrid

About The Position

Risk Ledger is seeking its first dedicated US Field Marketing Manager to establish and grow its presence in the US market. This role will be instrumental in shaping the brand experience in the US through a mix of event and field programs. The manager will collaborate with the Global Marketing Team and US Sales to identify priority audiences and develop and execute a roadmap of in-person experiences designed to accelerate deals and strengthen customer relationships. This position is crucial to the company's pipeline and go-to-market strategy, requiring the ability to manage the full event lifecycle, including reporting on program success. The role demands an individual who can build structure from scratch, effectively manage stakeholders, learn quickly, and adapt based on market feedback. The ideal candidate will possess a strategic approach to audience segmentation, investment decisions, and program measurement, while also being hands-on in execution.

Requirements

Proven experience building a US field marketing program for an international company entering the US market for the first time.
5+ years of B2B tech or SaaS field marketing, ideally selling into mid-market or enterprise organizations.
A strategic thinker who is equally comfortable executing. You can zoom out to shape a program strategy and zoom in to make sure every detail gets done.
A 0→1 mindset. You're comfortable with ambiguity, limited data and no existing playbook, and instinctively build structure rather than wait for it.
Strong cross-functional stakeholder management, with the ability to align Sales, Marketing and leadership and move quickly.
A strong commercial mindset and close partnership with Sales. You understand that a successful field program doesn't end when the event does and are focused on turning engagement into quality conversations, pipeline and revenue.
A curious, data-driven approach. You test, measure, learn and iterate, and are comfortable showing your working.
A deep understanding of B2B buying cycles and a focus on generating quality pipeline, not simply delivering events.
Strong relationship-building skills and the ability to quickly build a network of vendors, venues, partners and prospects in a new market.

Nice To Haves

Experience marketing to cybersecurity, risk, compliance, procurement or other technical B2B audiences.
Existing relationships with relevant US venues, partners, communities or event vendors.
Experience with account-based marketing or account-based field program.
Experience working in a high-growth startup or scale-up.
Salesforce and marketing automation experience.

Responsibilities

Build and execute a portfolio of targeted field programs including executive dinners, roundtables, customer experiences, industry events, trade shows and partner activations.
Build pre-event, day of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
Help shape Risk Ledger's US field marketing strategy, aligning investment and activity to sales priorities, pipeline goals and target accounts.
Partner closely with Sales on territory and account strategy, ensuring field programs reach the right people at the right moments in the buying cycle.
Build the processes and playbooks that turn successful programs into a repeatable US field marketing program.
Manage field marketing budgets, making commercially informed investment decisions and holding programs accountable to measurable outcomes.
Integrate field activity with Demand Generation, Product Marketing and Content to create connected campaigns and community programs.
Track and report performance across sourced and influenced pipeline, engagement quality and account progression, using data and feedback to test, learn and optimize.
Build relationships with industry groups, event partners and strategic partners to create co-marketing opportunities that expand our reach into priority communities and support commercial objectives.
Act as our eyes and ears on the ground, bringing customer and market insight back to the wider marketing and GTM team.